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Big country, in 2008, many shoe enterprises in China have to face the pressure of RMB appreciation, labor cost rising, raw material price rising and so on.

Sunset review and other challenges in the international trade environment.

Internal and external troubles have made this remarkable industry, which has maintained its two digit annual growth rate for more than 20 years, has been in a difficult situation.

When studying the industrial base, not only did some small shoe enterprises stop production and go bankrupt, but some strong enterprises also had to resolve their risks through changing production methods.

As a result, the international consumer market has shrunk dramatically, and footwear exports from Europe and the United States as the main source of orders have been significantly affected.

Traditional footwear companies with low technological content and smaller scale enterprises are less able to resist market volatility and are gradually eliminated.

Since then, AOKANG, Kangnai and giant shoe companies in Wenzhou have adjusted their market strategy to further expand domestic market around domestic demand.

AOKANG continues to optimize thousands of independent stores and stores, and officially launched the AOKANG online shopping mall in August.

According to the company's estimate, the annual sales volume of the online store can reach 4 million yuan, which is equivalent to a year's sales of a very good franchised store, and its profit is at least 3 times more than that of a physical store.

According to the person in charge of the western shoes city, there are more than 1700 shoemaking enterprises in Wuhou District at the core of Chengdu. But for a long time, most of the enterprises have been focusing on export sales and domestic sales, laying emphasis on OEM and creating brands.

Faced with the increasingly severe situation of the export market this year, the Chengdu Economic Commission began to guide enterprises to fully accelerate the pace of local shoe enterprises entering the domestic market.

Under the premise of quality assurance for export market, Chengdu footwear industry has learned lessons from the past single soldier operations, and is making industrial clusters to open up domestic sales channels.

The biggest impact of the global financial crisis on Quanzhou's export shoe enterprises is the reduction of foreign trade orders. At present, many export oriented enterprises in Quanzhou are returning to the domestic market from foreign markets.

A shoe manufacturer in Quanzhou said that although this year's export orders have been reduced by about half compared with the previous years, this is not a bad thing, but rather a good thing.

Take Baofeng shoe industry in Quanzhou as an example, the company started opening stores in Fujian province two years ago and opened counters in supermarkets. In the second half of this year, Baofeng shoes industry has entered the terminal outlets in Shanghai, Guangzhou, Shandong and Anhui.

This news is adding insult to injury to the Chinese shoe industry, which is already in the "cold current".

The Ministry of Commerce, the Fair Trade Bureau, the Zhejiang provincial foreign trade and Economic Cooperation Department, the China Light Industry Arts and crafts import and Export Chamber of Commerce, the China Leather Association, and the three shoe industry organizations in Fujian, Zhejiang and Guangdong, have rushed to the shoe production base to review the EU's anti-dumping review on Chinese leather shoes and hold a meeting to mobilize shoe enterprises to take the initiative to deal with the review.

At present, 7 home buyers have already submitted the anti-dumping sunset review questionnaire to the European Commission.

Especially from December 1st, the export rebate rate of shoes increased from 11% to 13%, which greatly encouraged the difficult export shoe enterprises and increased the confidence of enterprises to "go out" and expand the market.

Editor: vivi