There Is Still A Gap Between China'S Footwear Industry And International Standards.
80% of China's footwear industry relies on products. International consumption It is an export-oriented industry, but there is still no difference between the influential international brands, the lack of an international marketing network and the lack of independent innovation capability.
The Ministry of industry and information technology reported in January 5th that after nearly 30 years of rapid development, China has become recognized as a big shoe making country, a big trading nation and a big consumer country in the world. In 2007, China had an approximate system. Shoe enterprises There are more than 20 thousand industries, and more than 350 employees are directly employed. shoes The output exceeds 10 billion 600 million pairs, accounting for more than 50% of the world's total output, and the import and export volume reaches 24 billion 500 million US dollars.
80% of China's footwear industry relies on international consumption, and it is an export-oriented industry. The main exporting countries are the United States (25%), the European Union (16.5%), and other countries 41%.
Our country Shoemaking industry The gap is:
First, there is no influential force. international brand 。 Although national brands such as BELLE, Kangnai and AOKANG have strong influence in the domestic market, they still have a certain distance from international brands.
二是沒(méi)有形成國(guó)際營(yíng)銷(xiāo)網(wǎng)絡(luò)。目前品牌企業(yè)在國(guó)際市場(chǎng)的布局以“點(diǎn)”為主，即設(shè)立專賣(mài)店，由于專賣(mài)店數(shù)量少，信息不暢。
三是自主創(chuàng)新能力不強(qiáng)。 The design concept and means are backward, the talents are scarce, and the capital investment is insufficient.
四是出口產(chǎn)品附加值低。出口數(shù)量大但價(jià)格低，出口企業(yè)多但規(guī)模小，來(lái)料加工多但自有品牌少。
五是信息化水平不高。生產(chǎn)過(guò)程管理信息化程度較低，大量的數(shù)字計(jì)算、物料核算、貨物流動(dòng)、資金往來(lái)等多由人力完成。
Editor: vivi
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