Recently, the Beijing fashion and textile industry association and the Chinese native animal snow lotus Limited by Share Ltd held the "2009 fashion Beijing snow lotus night" campaign at the Kerry Mitte Hotel, opening the curtain for the 2009 Beijing fashion capital construction series.

Through dance, music, model clothing display and other forms of art, it shows the organic integration of fashionable Beijing and ancient Beijing. It has released the latest fashion trends and design elements of cashmere products industry, reflecting the vitality of Beijing towards the goal of building "fashion capital".

In the past 5 years, the construction of "fashion capital" in Beijing has been carried out in many aspects, such as design, brand, supporting and industrial development environment. Especially in shaping the independent brand of clothing industry, the government, industry associations and enterprises have put them in the most important position, and strive to cultivate the competitive independent brand of the city.

To this end, the city has adopted a series of measures to promote industrial development: issued measures to strengthen Beijing's industrial brand building, rewarded industrial enterprises that won Chinese famous brands or well-known trademarks in China, supported financial support for key projects of brand enterprises, organized annual "ten clothing brand" selection activities and "ten hot brands" selection activities, enhanced the popularity of excellent brands, provided intellectual support to enterprises, and organized training of managers and designers of garment enterprises.

Through reorganization, the company has completed a fundamental pformation from traditional processing enterprises to international brand operators.

In 2008, the sales volume of Saussurea involucrata in Beijing alone amounted to 150 million yuan, and exports amounted to 600 thousand yuan, with sales exceeding 300 million yuan.