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Financial Crisis, A New Turning Point In Marketing.

2008/11/12 11:28:00 41892

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Financial crisis is not "winter"!

The financial crisis is just a turning point in marketing.

In recent years, information about how to spend the unprecedented global financial crisis triggered by the subprime mortgage crisis has flooded the media.

As a result, small and medium-sized enterprises have "failed", "over winter" theory, "grain preparation" theory, "preparation of clothing" theory, more grain to buy more oil, more money to buy gold, less savings, such as passive retreat and negative prevention view from time to time.

However, the author believes that for the current Chinese enterprises, the financial crisis has also brought some pressure, but it is not as terrible as imagined.

The financial crisis is not "winter".

On the contrary, for most enterprises that have already provided "grain" and "cotton clothes", it is a good time to invest and invest.

Because at present, the market has not yet "bottomed out" and has not yet reached the time of "bottom hunting", but at least it is a good time to buy or not to buy.

For example:

一、并購成本低

The author recently condescended to "reduce the price" for a joint venture between a company that needed financing and an investment company.

The former has a very good business model, always holding its own business model, insisting that its sole proprietorship does not "depreciate" (that is, investors can only participate in cooperation by borrowing money and raising interest rates) or cooperate with other investors in other commercial resources.

When the financial crisis came, the former was directly affected by the urgent shortage of funds, which directly affected its own project process, and the financing channels narrowed and the pressure increased. So, we had to start lowering cooperation threshold, liberalized the terms of cooperation, and voluntarily issued the olive branch to the investors.

And the investor has about 1000000000 of the idle funds, banks exist, feel interest is too low, invest in other, and have not found a good project.

To this end, investors in Beijing, Shanghai and other places also set up several investment companies, organized a professional elite horse, separately looking for and negotiating projects, but has not identified the next appropriate project.

The two sides reached a preliminary consensus for the first time.

二、項目運營成本低

For example, management costs are reduced.

Take Beijing as an example. In recent years, some companies can get 8000 to 10000 yuan of monthly salary and some white collar workers who have some work experience. In fact, they can only get a fixed base salary of 5000 - 6000 yuan / month.

...

Effective use of the financial crisis, low cost entry, waiting for the future economic recovery, and then sell at a high price, it is investors "low rise and high" machine.

Enterprises use financial crisis investment and investment, not only limited to mergers and acquisitions and operation cost reduction, but also in the enterprise's "internal and external strength" training investment.

For example, during this period, we should increase brand communication and marketing efforts, upgrade product technology, personnel skills training, management upgrading, service upgrading, etc., and actively win new market, ready to meet the new market competition after the economy turns to "warm".

。

The twenty-first Century should be an era of anti marketing. The traditional concept of "avoiding risks" such as "buying gold" to prevent "winter" is not necessarily suitable for today's market, especially in today's China market.

Today, the Chinese market has undergone more than 30 years of reform and opening up, and already has certain physical reserves.

After all, the impact of the financial crisis on the huge Chinese market is limited and can be diluted by the "big market".

Besides, if everyone goes to buy gold today, the price of gold will also go up.

Marketing should take the initiative to attack, and marketing in a special period should learn to do the opposite.

When others clasp their pockets tightly, and only you do the opposite, they are very likely to win.

Facing the financial crisis, we need courage, confidence and perseverance.