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Eight Factors That Marketing Ceos Should Have

2009/1/21 9:53:00 42052

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As a marketing manager, he must be a leader in marketing among all kinds of abilities. But as a managerial talent and a leader, he must have some improvement so that he can better organize and carry out marketing system.

Personally, I think the following eight things are important.

第一、營銷的目標(biāo)感

A marketing manager is the most important thing is to determine the goal, determine the stability of a thousand goals, and set goals so as to decompose goals and arrange work. This may be known to everyone, so what is a sense of purpose, that is, whether you can determine that your goal is suitable for the market, that is, guiding the target and positive sense. The target team with too much damage is too low to affect the whole resource allocation rate. Therefore, the right target formulation requires the boss to analyze and understand the market well, combine with the company resources well, feel it, and be scientific and artistic. This is knowledge, which is to practice, and empiricism to keep pace with the times.

Mao Zedong's theory of protracted war and the defeat of Mr. Lao Jiang in several years is the embodiment of this aspect.

第二、營銷的方向感

Marketing goal is strong, but sense of direction is also very important. Only when marketing is right, can we find out the priorities of marketing, carry out tactical layout and campaign execution, which products are the main, which market is the main, which channel is the main, which dealer is the main, the direction is clear, the direction is definite, the route is first determined by the direction, this point can not be ignored, or should not be ignored.

第三、營銷的宣傳鼓動修為

Propaganda, the soldier's need, people's horses do not move, the God of heaven prophet, before the war of war must first tell Heaven to ancestor, a reasonable argument.

What we have to say is right and true. Now, too, without weapons of mass destruction, where will the soldiers enter Iraq?

Marketing is also the case. We must make good use of the strategic situation, combine tactical layout, do well in external publicity and instigate internally.

Or encourage or force, or reward or punishment. In short, propaganda and encouragement should vary from person to person.

第四三、營銷團(tuán)隊(duì)感

Everyone knows everything about team building, but few are built. What are the problems?

First of all, the leader has no sense of team. He regards the team as a tool, as a capital, and does not belong to the team members. He is naturally considered to be a team leader or user, owner, and the result is contrary to the goal.

The sense of team is to have the cognition of the team, and take the initiative as an ordinary person to feel the success and failure of the team.

And team consensus, resonance and resonance.

第五、營銷的危機(jī)感

Marketing is always dangerous, and marketing always has opportunities.

These two words should be deeply remembered.

The Sanlu incident is a concentrated expression.

A customer complaint may destroy an activity, and a commendation may become a market. Therefore, it is a skill for a marketing manager to have to know what to do and know what to do.

One leaf falls and the world knows the autumn is not the boss, but the wind suddenly rises and the knowing autumn is coming.

第六、營銷的事業(yè)感

Marketing itself is a job, a part of the job of raising a family, but if you are a marketing manager, that is the end of your career. Your career prospects are bad. You must cultivate your sense of career and think that marketing is your career, so that you can learn and know it and know it.

Where there is a will, there is a way.

Otherwise, the marketing will not bring out the success of your marketing boss.

第七、營銷的信仰

If the Communist Party does not believe in it, will it throw its head and spit blood?

Does Hamas believe in personal bombs?

Belief is the fundamental reason for human success, and also a core element of differentiation from animals.

The belief of a marketing manager is the cornerstone of success.

So what do marketing CEOs believe?

Of course, it is not Guan Guan and Guan Yin.

But: I can succeed, two, I will succeed through my conscience.

第八、營銷的領(lǐng)導(dǎo)

The leader here is a verb, two verbs, "collar" is the lead to do it, you are the executor of all activities, guidance is to teach communication, you are the trainer and staff of all activities.

Editor: happiness