The simple concept is that companies or enterprises use blogs such a network interactive platform to release and update the relevant profiles and information of enterprises or companies, and pay close attention to and timely reply to customers' queries and consulations on the platform, and help enterprises or companies obtain the prior position of search engines at a zero cost through a strong blog platform, so as to achieve marketing purposes of publicity purposes.

The application of blog marketing mainly includes enterprise blogs, marketing blogs and so on. It mainly distinguishes personal blog from personal interest or personal privacy.

In fact, whether it is called corporate blogs or marketing blogs, generally speaking, blogs are personal behaviors (of course, there is no exclusion of a company's collective writing theme of the same blog), but there is a difference between the content and the starting point of the writing: enterprise blog or marketing blog has a clear purpose of enterprise marketing, and blog articles will more or less carry the color of enterprise marketing.

Blog marketing value

1, blog can bring potential users directly.

Blog content is published on the blog hosting website. These websites often have a large number of user groups. Valuable blog content will attract a large number of potential users to browse, so as to achieve the purpose of pferring marketing information to potential users. Developing network marketing in this way is the basic form of blog marketing and the most direct value expression of blog marketing.

2, the value of blog marketing is reflected in reducing the cost of website promotion.

Website promotion is the basic content of enterprise network marketing. After a large number of enterprise websites are built, there is no effective promotion measures. Therefore, the website traffic volume is too low, which reduces the actual value of the website.

Through blog, in the blog content, appropriate website information (such as links to a popular product, online discount volume, download links, etc.) can be used to promote the website. Such blog promotion is also a very low-cost website promotion method, which reduces the cost of general payment promotion, or increases the amount of website visits without increasing the cost of website promotion.

3, the content of blog articles is passed by users.

Multi channel information pmission is

The guarantee of effectiveness can increase users' chances of finding business information through search engines. The main reason is that in general, Blog websites with larger visits are better than search engines of general business websites, and users can find these enterprises' blog contents more easily through search engines.

The visibility of the so-called search engine is to allow as many web pages to be included by the main search engines, and when the users retrieve relevant keywords, the location and summary information of these web pages are more likely to attract users' attention, so as to achieve the purpose of using the search engine to promote the website.

4, blog articles can easily increase the number of links to enterprise websites.

Getting links to other related websites is a popular way to promote websites. However, when a company's website is not well-known enough and its traffic is low, it is often difficult to find valuable websites to link to itself.

Having the qualification of blog posts increases the initiative and flexibility of website links, which not only brings new traffic to the website, but also increases the advantages of the website in search engine ranking.

5, we can achieve lower cost for reader behavior research.

When the content of blog is more popular, the blog website also becomes the place to communicate with users. What problems can be put forward in blog articles, readers can make comments, so as to understand readers' views on blog content, and the author can also reply to readers' comments.

6. Blog is one of the best ways to establish the brand effect of authoritative websites.

As a personal blog, if you want to become an expert in a particular field, one of the best ways is to build your own BLOG.

If you persist in your blog, the information resources you create will bring you considerable amount of visits. In these information resources, you can also collect valuable articles, website links, utilities and so on. These resources will help you to write more articles continuously. This will form a virtuous circle. The accumulation of this kind of resources does not really require much investment, but the rewards are considerable.

The same is true for corporate blogs. As long as we stick to deep research in a particular field and strengthen multilevel communication with users, we can provide an effective way to get users' brand recognition and loyalty.

7, blogs reduce potential losses beyond competitors.

In 2004, blog (BLOG) has become one of the popular words in the world. Not only the number of users participating in blog writing has increased rapidly, but also the number of Internet users browsing Blog websites has increased dramatically.

The cost of time spent on blogs has actually been compensated for by other savings. For example, what is written for Blog websites can also be used for updating content of enterprise websites or for other media with marketing value.

On the other hand, if the competitor is surpassed without a blog, the loss will be immeasurable.

8, blog allows marketers to turn from passive media dependence to publishing information independently.

Under the traditional marketing mode, enterprises often need to rely on media to release enterprise information, which is not only limited but also relatively expensive.

When marketers have their own blog sites, you can publish all the information you wish to release at any time.

As long as these information does not violate national laws, information is valuable to users.

The emergence of blogs has brought about a great change in marketing concepts and marketing methods. The power of every enterprise and everyone to publish information freely is how to effectively use this power to serve the marketing strategy of an enterprise, depending on the knowledge background of the market personnel and the ability to apply to the marketing of Bo customers.