In the first half of the year, the company's net profit increased by 14.95% a year. During the period, it was driven by its own brand, the turnover increased by 13% year by year. After adjusting the sports business structure, the gross profit margin increased from 50.8% to 08 in the same period of 08 years.

Management is positive for this year's prospect. Footwear should have at least 10% extra space and high single digit sales growth in the same store. Sportswear is on the rise. It is expected that sales will increase by two figure, and sales in the same store may increase by 10%.

Since the second half of this year, the company has slowed down the speed of second line brand expansion, and will be changed from sales to profit oriented.

BELLE's acquisition of Miu Li, Jiangsu Sam DA and Mei Po will not only increase BELLE's retail network, but also expand its brand portfolio and reduce its operational risks. At the same time, it will also pave the way for the expansion of men's shoes and casual wear shoes, and further occupy the middle and upper grade footwear market.

After selling Fila brand business last year, the group could concentrate more resources on the new acquisition business.

The stock price has been overloaded recently, that is, the technical index of the city is oversold.