Zhu Jing, a senior analyst at Hongya retail business, told reporters that there are two kinds of promotional activities in department stores at present. One is the overall promotion of shopping malls launched by department stores, and the first thing the department stores are talking about with the signing of brands, and what kind of promotional activities they will have at any time.

The other is brand promotions that do not go directly through department stores.

Zhu Jing told reporters that no matter what kind of promotion, brand clothing if hit seventy percent off, then it is the bottom line of the brand.

Seventy percent off of the price is close to the cost price of clothing (including clothing costs and operating costs), usually less than seventy percent off, the brand has basically not made money, it is a genuine promotion, at this time, it is more cost-effective to buy.

About half off discount, there is still a lot of room for profit.