In recent years, the price of women's shoes in shopping malls has been rising.

Why is it pushing up the price of shoes in shopping malls?

Yesterday, reporters interviewed to uncover the mystery.

　　女式皮鞋大多六七百元

There are nearly 20 women's shoes in a mall in Hankou liberation Avenue, with five or six brands priced at more than 1000 yuan, and the most expensive pair selling 1389 yuan.

The salesperson said that this single shoe was new and hit 20 percent off, and the reporters counted it, and it needed more than 1000 yuan.

Most brand shoes are priced at six hundred or seven hundred yuan, discounted, and finally five hundred or six hundred.

It's hard to find a pair of more than 300 pairs of shoes.

A consumer turned around and tried not to buy a few pairs of shoes.

She told reporters: "now it's too bad to wait for a discount."

　　據(jù)稱成本上漲二三成

"In the past two years, the cost of labor and raw materials has increased by more than 25%.

Yesterday, Miss Sun, a well-known shoe industry in Shenzhen, told reporters that since the implementation of the new labor law, employees' insurance and wages have been rising.

Transport costs are also rising.

Similarly, similar costs for downstream manufacturers of shoe enterprises, leather goods suppliers, accessories manufacturers (shoe heels, threads, etc.) are also increasing.

In addition, with the upgrading of consumer demand, some ordinary fabrics have been upgraded, and the cost has naturally increased.

Pricing is three or four times the cost.

A shoe manufacturer revealed that the price of footwear finished by shoe manufacturers.

The price of shoes is generally 3-4 times the cost, and the big brand is 4-5 times.

He told reporters that Wuhan's spring is short and its selling price is high in the early stage, so that the "Ben" is first recovered, and the latter can be dealt with at a special price.

However, the bestsellers do not generally reduce their status.

"Before making profits and losing money" is a common pricing strategy in the industry, "he said." besides, the accessories of big brands are provided by specific manufacturers, and these unique accessories can not be found on other shoes, so they are "monopoly" prices.

Secondly, brand maintenance requires a lot of advertising investment.

　　商場費用“抬高”售價

　　“商場扣點也是不可避免的開支，”供貨商說，每在商場賣出100元，商場提25元-30元不等的扣點。另外，商場與供貨商要簽保底合同，沒完成的部分，將由供貨商自已掏腰包。另外，一過節(jié)便要參與商場各種活動，最終得廠家和消費者“買單”。

To this end, many shoe companies have changed their business models, from setting agents to opening branches directly from factories to all major shopping malls.