Almost all the fashion trends in the fashion industry are triggered by a few international big names and their designers. Now the trend of parity is also the same.

Karl Lagerfeld, the CHANEL designer in the fashion industry, is the center of the fashion for H&M, a popular fashion brand.

It is understood that Karl Lagerfeld designed 30 costumes for H&M, including a 50 dollar silk blouse, a $100 black dress and a $130 evening jacket.

In the H&M stores in China, most of the clothes are priced at around 200 yuan, and Karl Lagerfeld's designs reach about 800 yuan. But in the eyes of many consumers who pursue big designer designs, they buy Chanel's design at a price of less than 1000 yuan.

As a result, more and more fashion people began to like H&M, ZARA and other parity fashion shops.

H&M's clothing has been updated from the design to the store for 20 days, and Spanish brand ZARA has been updated faster.

The mode of marriage with famous designers has become the annual signboard of H&M.

Many consumers are beginning to look forward to which designer fashion series they will launch in the coming year.

Some time ago, Japanese designer Wakubo Rei designed round dot clothing and asymmetric tailoring for H&M, causing chaos in Tokyo shops. Several pieces of Shanghai H&M store were sold out in 10 minutes.

Some designer who participated in H&M fashion design once said that the reason for choosing H&M is to satisfy people who like her but can not afford to buy her clothes.

Karl Lagerfeld even said, "there is no difference between the expensive one and the expensive one".