對于球迷來說最好的消息就是世界杯即將到來。這次看世界杯不會被太多廣告騷擾。但對于企業(yè)來說,則意味著廣告資源更劇烈的競爭。

Tomorrow, CCTV will hold the World Cup Program advertising resource briefing in Xiamen, but Fujian enterprises seem to be unable to wait. Del Hui hit 20 million yuan at the end of last year, and other enterprises are also eager to win.

Reporters learned that Fujian enterprises will invest at least one billion yuan in the World Cup advertising competition.

    　　出手大方引央視青睞

7, He Haiming, deputy director of CCTV advertising department, told reporters that the number of commercials in the world cup will not increase.

In 2010, South Africa's World Cup advertising product was launched in three batches.

The first batch of advertising products, including the designated location of the event sets, and the core scarce advertising products such as the "rich banquet" special offer, have been completed in the 2010 gold resources bidding and subscription.

The second batch of advertising products, including event broadcast, column broadcast and patch, column special, and some section titles, were released in March 30th.

The third batch of advertising products includes advertising products such as single event advertisement, time interval broadcast and other advertising products, which was released in mid April.

Sports marketing has always been a good dish for Fujian enterprises.

This tournament is the third time for Fujian enterprises to enter the world cup.

Reporters learned that, as early as in 2002, Jin Ba invested 9 million 200 thousand yuan to join CCTV and won the bidding resources of the world cup.

In 2006, power fighter launched a heavy blow to the CCTV World Cup shooter in 2006.

In addition, the seven wolves also invested tens of millions of yuan in the name of "super team" and other columns in 2002, and chose "World Cup news set" and other advertising projects.

At the same time, the new faces of Fujian's Sida, Sydney clothing, shoes and footwear, and other new faces also seize the opportunity to appear in CCTV during the world cup.

In the past, the world cup's generous Taiwanese enterprises naturally attracted the favor of CCTV.

This Xiamen statement will be the last stop for CCTV's advertising resources for the 2010 World Cup in South Africa. In April 2nd and April 6th, CCTV held only briefing sessions in Shanghai and Guangzhou.

Competitors are "very good and strong".

This world cup competition, Fujian shoe enterprises del Hui contended for the first time soup.

It is reported that Del Hui has spent about 20000000 of last year competing for CCTV gold resources.

Del Hui related people told reporters that the World Cup four years, CCTV advertising resources are scarce, so all previous CCTV World Cup advertising has become a competitive resource for many enterprises at home and abroad.

From the perspective of enterprises competing for the World Cup advertising resources, the competitors of Fujian enterprises are "very good and strong", including the sponsors of the world cup in South Africa, such as Adidas, Coca-Cola and SONY, as well as Langjiu, Nike and other enterprises are taking the CCTV World Cup advertising resources.

Not only is del Hui, but other enterprises such as XTEP and Jin Ba are also eager to win.

XTEP's stakeholders told reporters: "the world cup is such a big event, it will definitely participate, but the way of participation is still under consideration."

CCTV advertising related sources revealed that the integrated marketing and integrated communication around the world cup, the value added from it can not be estimated.

Initially, Fujian enterprises will invest less than 100 million yuan in the CCTV World Cup advertising.