2010年南非世界杯足球賽足音漸聞。熱衷于賽事營銷的泉州企業(yè)，熱情再度被點燃。

Reporters from CCTV recently held in Xiamen World Cup Program advertising resources briefing meeting, del Hui, Anta, XTEP, Jordan and other spring enterprises have signed the world cup related advertising resources, the world cup will appear Quanzhou brand figure.

In addition, reporters also found that some enterprises began to be more rational in the marketing of international events, and no longer follow suit.

According to the insiders, there are 24 matches in the world cup in South Africa this year, of which 10 match days are broadcast live at 19:30 in Beijing time. There are 21 match days at 22:00, and the "jet lag" is better.

Therefore, enterprises that want to enhance their brand awareness with the help of the world cup are eager to fight for the first time.

"Seeing the world cup's brand influence, the World War of marketing of Chuai enterprise has already begun at the end of last year. For example, del Hui has spent about 20000000 yuan at the end of last year to win the advertising right of cctv world cup.

Anta, XTEP and Jordan signed the world cup related advertisements with CCTV late last year.

Insiders told Mr. Wang to reporters.

Hu Chucheng, vice president of the company, told reporters that the aim of the company is to lock in business people, while business people love football very much.

During the world cup, he will consider putting in a certain amount of advertising and feeling the world cup with the target audience.

Su Zaiquan, manager of Xiamen China brand, said that after all, the world cup is a major international event. Xiamen China will enhance its brand promotion efforts by leveraging the platform of the world cup.

Xoceco has a branch in South Africa, where there are production bases and sales channels, so it is sure to advertise locally.

In the interview, the reporters also found that Quanzhou enterprises with many years of sports marketing experience began to hold a rational attitude towards the marketing means of investing heavily in international competitions.

The relevant points of the nine Muwang Wang said that the focus of the world cup is three-dimensional. They will formulate a suitable promotion plan according to the long-term strategy of the company's brand. They may avoid positive confrontation and make articles from the regional and terminal.

Some enterprises say they will not adopt a single advertising bombing, but adopt a comprehensive marketing strategy.

For example, around the world cup, a series of activities such as public relations and sales promotion should be carried out to deepen the connotation of enterprises.