近日，石棉縣工商局查處一起虛假宣傳銷售皮鞋案，收繳虛假宣傳橫幅2條、店堂廣告4張，暫扣皮鞋90雙，并責(zé)令經(jīng)營者立即停止虛假宣傳，接受工商部門調(diào)查處理。

According to the survey, the operator of Pan Moumou from the first day of operation, hung in the store hanging "face up, the last three days, at a loss," promotional banners, sales Valentino Italy Clothing Co., Ltd. authorized sales of "Italy Valentino leather shoes".

In the course of the investigation, pan Moumou can not provide the authorization letter of Italy Valentino. Its sales of "Italy Valentino leather shoes" is only produced by a small enterprise in Zhejiang province.

Its propaganda "selling at a loss" is simply deceiving consumers.

"We learned that when pan arrived from Zhejiang, the purchase price was 24 yuan per pair, while the actual selling price was 30 yuan per pair, and its gross profit was 6 yuan per pair, which was not advertised at the original price of 39 yuan per pair. At a loss of 30 yuan per pair, 30 yuan would be able to wear a pair of high-end Italy leather shoes."

Law enforcement officials said that through investigating and handling the case, they cracked down on false propaganda and protected consumers' legitimate rights and interests.