在漢正街電子商務(wù)平臺(tái)上看到，“團(tuán)購(gòu)火爆進(jìn)行中”、“免費(fèi)送貨上門”等宣傳口號(hào)隨處可見。而平臺(tái)內(nèi)的網(wǎng)店以運(yùn)動(dòng)用品、嬰幼用品等為主，上最火的流行服裝店則很少見，在僅有的幾家服裝店里，幾乎看不到今年春季的新款。

According to Wang Yonggang, director of the website business, the reason why Hanzheng Street's clothing owners are not enthusiastic about online shops is mainly worried about the imitation version after the new Internet access. In fact, Hanzheng Street's clothing owners often hang on the doorway "inaccessible, inelegant" brands, just to prevent copying from their peers. "If we put the new model on the Internet, will it not only provide convenience for the plagiarism, but also save the cost of buying the copy clothing?" He said.

Zheng Bin, President of the new clothing trade association of Hanzheng Street, said that once the imitation copy and copy money appeared, the new clothes could not be sold at all. In general, he only thinks of putting seasonal clothing into online stores, which means that these clothes are cheap and competitive on the Internet.

Zheng Bin believes that the boss of Hanzheng Street is generally a brand dealer, and the advantages of online shop are not obvious. These businesses are directly responsible by the manufacturers. If you want to make breakthroughs in online stores, Hanzheng Street clothing must work hard on its own brand, even if others copy your style, but the brand can not copy.

For more than two years, there are five thousand or six thousand e-commerce platforms in Hanzheng Street, and the volume of transactions is not large. Wang Yonggang said that the planning of the website is 5 years, and now it is still the market incubation period. The difficulty of promotion is that many businesses are accustomed to traditional spot cash transactions and are not very receptive to this mode. Other businesses are not proficient in network applications. Even with this idea, it is difficult to operate.

Speaking of comparison with online stores, Wang Yonggang said that although the shopping process is similar, the website is mainly wholesale business, which is the biggest difference between them and online stores.