In 2010, the company launched the brand strategy of "hot fire" and established a brand new image of the fashion trend in the street.

For this reason, step by step will start from strategy, brand, product, channel and so on, and build up the "street brand sport first brand" of step by step, creating more value for the partners and consumers of step by step.

General manager Lin Qinghong said.

　　戰(zhàn)略升級 盡情演繹街頭潮流文化

The step up strategy is aimed at building the first brand of street style sports and becoming the first choice for Chinese street style.

According to the introduction, "street style sports" is the concept of "category" created by Bu Zhi Ba according to the consumption demand of Chinese street culture and consumers.

Based on the mainstream street culture in China, combined with the lifestyle of the young group, the three styles of street hip-hop, leisure style and dynamic movement have developed different life styles and clothing styles, showing the unique style and style of life.

"Through years of accumulation and precipitation, step Zhi established the brand new tonal trend of street fashion.

This year, we will integrate brand resources and strive to integrate with the trend of street culture. The products will become more fashionable and meet the needs of different consumer groups.

Lin Qinghong told the author.

It is understood that step by year will go to Europe, America, Japan and South Korea and other street culture, in-depth research, absorb the latest popular elements.

At the same time, this year, the company is also working with some domestic designers and designers to integrate street culture into products, and express the idea of "step by step" leading the fashion.

　　品牌渠道全面發(fā)力 搶占行業(yè)話語權

In order to cooperate with the brand strategy, this year's brand communication is also frequent.

It is understood that the 2010 will take the domestic high-end fashion magazine "style lattice" as the backing, and invest a lot of online advertising on CCTV to launch high-altitude bombing.

Lin Qinghong revealed that he has signed a contract with Southeast satellite TV to co host the fashion column, which is the main content of street culture. Step by step shows the brand awareness and the connotation of street culture.

In addition, the "step by step show," step by step, the Chinese street wear contest will be officially launched on the day of ordering.

With the spread of brand communication, the terminal system will also exert its full strength.

"This year, the company has identified a number of key regional markets such as Sichuan and Hubei, and based on this, gradually launched attacks on neighboring cities to achieve a comprehensive breakthrough from point to point and improve the market coverage of step by step."

Lin Qinghong told me that the construction of the sixth generation terminal image shop is also about to spread across the country.

Insiders pointed out that along with the start of the 2010 strategy of step by step, the brand of step by step is more clear, and the whole line of brand and channel will push forward the new leap of step by step, and further seize the industry's right to speak in the rapidly developing Street equipment market.