隨著婚慶市場進入旺季，婚紗攝影、婚慶公司、禮服租賃或購買等也都隨之忙碌起來。但我們發(fā)現(xiàn)，時下除了與婚慶沾邊的行業(yè)，商場內(nèi)的眾多時尚服裝品牌也跟著婚慶市場忙活起來，禮服成為品牌服裝爭風婚慶市場的武器，在性價比不敵春裝的對比下，卻并未阻礙消費者的購買欲望。

  　　  性價比不敵春裝

We visited many shopping malls in the provincial capital, and saw that with the weather getting warmer, in the clothing area of the shopping malls, besides the heavy spring clothes that had already replaced the heavy cotton padded clothes, this year the clothing market seemed to have a big change of blood.

"This year's dress styles are very large and are very suitable for prospective new people."

In the two largest brand clothing sales department, we see that the dress is hung in the prominent position of the store, and the colors are red, blue and black.

Rough calculation, the two brands of dress styles are approaching 30% of the total clothing styles. Besides, other brands of clothing sales stores are more or less full of the figure of dress. From the total quantity, the dress is close to 20% of the total number of shopping malls.

Random look at the price tags of several gowns. The price of the dress is mainly 699 yuan and 799 yuan, 700 yuan to 1000 yuan are all popular price. But in the face of the high price, most of the dress is not expensive, and the main materials are acrylic and other materials.

From the point of view of price and material quality, the cost performance can not be compared with the spring dress in the shopping mall, but do consumers buy it for these brand gowns?

  　　 “喜”字當?shù)?#8212;—只為在婚慶市場分得一杯羹

In a clothing sales area, we see that 8 try rooms are full of people. Of them, there are 5 people in the dress fitting test, all of them are young women. Among them, the red dress is the most popular one.

"The dress style here is not only novel but also personalized, and more practical than the dress shop."

During the interview, Miss Zhou, a woman whose wedding date was set in September, said she chose to buy a dress for the wedding. At present, it costs about 200 yuan to rent a dress, and the style is old and unsuitable. Buying a dress can not only be worn when it is married, but also can be worn in normal life.

It is understood that most of the dresses sold in brand clothing are short designs. When selecting, the salesperson also likes to use "seductive words" to promote sales.

"As early as in the spring of 2009, there were individual brands of water test wedding dress market."

During the interview, a staff member of Wang's brand clothing told the author that the color of last year's dress was mostly used in traditional Chinese jubilant scarlet, with a single style and only sporadic two or three styles for consumers to choose, but the momentum of the wedding market was seen by many manufacturers in the eyes.

According to his analysis, in recent years, the momentum of the wedding market has been increasing. As long as the industry that is closely related to the wedding industry has made a lot of profits, under the temptation of interest, fashion clothing brands also want to get a share in the wedding market. After the trial of water by individual brands, this year, all brands have played the same dress card. From the current sales volume, it has achieved the goal of increasing turnover.