From creating brands to implementing brands, and then expanding brands, Chinese entrepreneurs never seem to stop pursuing and shaping brands.

They not only sum up their successes and losses in this pursuit, but also experience the joy of rising and rising step by step in this process. This is the power of the brand.

All the wise men have come to open the source of wisdom.

Ruyi 2010 China garment forum, as the highlight of the eighteenth China International Clothing and Accessories Fair (CHIC2010), was successfully held in 29-30 March. Many Chinese garment enterprises are looking for the direction of clothing brand in 2010.

The China garment forum has become an important annual summit of China's garment industry in the world fashion field. It has the reputation of "Davos forum" of China's fashion economy.

During the annual CHIC period, the Chinese clothing forum is the focus of media attention.

In the face of CHIC's ambition to start the new ten years, the clothing forum takes "finding the direction of clothing brand" as a breakthrough, hoping to revitalize Chinese garment enterprises that were hit by the financial crisis.

At the same time, these Chinese entrepreneurs who have thought and jumped up a lot of ideas have begun to explore the road of brand development.

"These problems, which are seemingly impossible to be solved in the short term, are analyzed in the following aspects:" integration of resources and the energy of the whole enterprise operation system "," decoding brand consumption "," direction of design, culture, art and clothing "," facing the pformation of Chinese garment enterprises under the trend of network marketing and big trend ". People do not seem to realize that the ideological revolution after a crisis may be expanded in China's garment industry.

　　群賢畢至，開啟智慧之源 

　　當(dāng)思想在眾多精英的腦電波中交織匯融之后，中國(guó)優(yōu)秀的服裝企業(yè)家們的“力度”也讓我們看到了未來(lái)服裝品牌的走向：深圳閣蘭秀服裝設(shè)計(jì)有限公司的董事長(zhǎng)王效鋒說(shuō)：“品牌建設(shè)要有兩只手，左邊是營(yíng)銷，右邊是產(chǎn)品。怎么控制好專業(yè)的營(yíng)銷，就要靠幾大方面。一是產(chǎn)品的套路，產(chǎn)品能夠做自己的風(fēng)格，搞特色的東西。另外一方面是服務(wù)，還有整個(gè)品牌營(yíng)銷方式，要在建設(shè)品牌的同時(shí)還能兼顧設(shè)計(jì)理念，這些決策都很重要，認(rèn)清自己，體現(xiàn)你想要傳遞的，表達(dá)的。”而勁霸男裝股份有限公司副總裁連進(jìn)也發(fā)表了自己的觀點(diǎn)：“品牌的資源整合，應(yīng)該說(shuō)是一個(gè)系統(tǒng)工程。從源頭到終端，整個(gè)系統(tǒng)、整個(gè)過程、整個(gè)細(xì)節(jié)，都要體現(xiàn)到位，要不就會(huì)破壞你整個(gè)品牌，哪個(gè)環(huán)節(jié)都可能造成品牌的傷害。在品牌的資源整合和配置上，應(yīng)該說(shuō)，國(guó)內(nèi)服裝品牌都有一定基礎(chǔ)，品牌基礎(chǔ)都開始逐漸扎實(shí)、雄厚，但如何研究戰(zhàn)略的配置，是一個(gè)非常重要的課題。”  

"To a certain extent, brand is a religion in the final analysis. It is the embodiment of our generation's thought, religion and culture.

Clothing expresses an idea.

She wears your clothes and understands the things behind the brand. This is very important.

As a matter of fact, the more cultural brand, the more brand with cultural depth, it will become more and more easy to enter the consumer's heart in the future.

So, the success of the brand is because the consumer understands the brand, that is, people's mentality to help you move forward.

This is the voice of general manager of Hangzhou Jerry Fashion Co., Ltd.

Zhou Sheng, chairman of EACHWAY fashion group, said: "the revitalization of industries and brands needs to integrate resources from many other industries to upgrade them.

In particular, the clothing industry and brand, involving lifestyle and cultural literacy, is a way of life.

Therefore, this is a guiding direction for cross categories.

The China Fashion Forum is such a high-end platform that brings together Chinese and international fashion giants, government officials and celebrities. It is a top business gathering for gathering entrepreneurship and fully displaying the image of entrepreneurs.

Its knowledge concept adds a touch of calm and concise to the fashionable CHIC, and its voice has also led the way forward for many Chinese garment enterprises.

In a few short days, though it will not immediately answer tens of thousands of questions in people's minds, we are confident that, whether it's Chinese fashion brands or international brands that are entering the Chinese market, we will share the best brand concept, brand practice and classic cases of the whole year through the 2010 China clothing forum. We will discuss the annual hot topics, exchange Chinese and foreign brand practices, promote brand innovation, enhance the brand strength of enterprises, and get enough inspiration, ideas, methods and suggestions to solve the brand problems in the future.

　　品牌大獎(jiǎng)，榮耀只是起點(diǎn) 

　　與中國(guó)服裝論壇同樣都極度聚焦媒體目光的另一大CHIC盛會(huì)則是“杰克·2009（第六屆）中國(guó)服裝品牌年度大獎(jiǎng)?lì)C獎(jiǎng)典禮。中國(guó)服裝品牌年度大獎(jiǎng)作為眾多服裝品牌自檢與相互交流的至高平臺(tái)，成為了眾多優(yōu)秀服裝品牌爭(zhēng)相追逐的最高榮譽(yù)。CHIC首日的夜晚，中國(guó)服裝品牌年度大獎(jiǎng)華麗上演，為中國(guó)的服裝領(lǐng)域奉獻(xiàn)了一場(chǎng)艷射群芳的饕餮盛宴。 

The 9 awards went on the same night, namely, the Style Awards - the artistic awards, the quality awards - jorya, the planning Awards - the strong fighter, the Innovation Award - Vic, the potential award - Tonlion, the Marketing Award - the Taiping bird, the public Award - Ordos, the value award - Anta and the achievement award - Max chase.

At the same time, the organizing committee also issued a special award: promoting the grand prize -- the Organizing Committee of the Dalian International Fashion Festival fair, the international brand China Performance Award -- Muji and Technology Advancement Award -- the new Jack sewing machine Limited by Share Ltd.

The annual award of Chinese clothing brand not only makes Chinese clothing excellent brands get more tests and recognition in the market and the public, but also enhances the intangible value of Chinese clothing original brand.

The growing maturity of China's clothing brand annual awards is also a milestone in witnessing the rapid growth of CHIC.

The honor of China's clothing brand is only a starting point. The eventual goal of the leading international team is the future, while the China International Clothing and Accessories Fair is the best belief inheritance and guidance.