2010年04月14日07時(shí)49分，青海省玉樹藏族自治州玉樹縣發(fā)生了7.1級(jí)的大地震，當(dāng)?shù)卦S多群眾的生命財(cái)產(chǎn)安全受到了損失，更有成千上萬無家可歸、身受重傷的災(zāi)民等待著轉(zhuǎn)移安置救治，整個(gè)受災(zāi)地區(qū)急需大量救援物資。面對(duì)災(zāi)情，各行各業(yè)紛紛慷慨解囊，不僅捐獻(xiàn)保暖御寒等急需物品，有的更是捐出千萬甚至上億資金。這是繼“5.12”汶川地震賑災(zāi)之后，中國企業(yè)又一次地凝聚所有力量，眾志成城與玉樹人民一起抵抗天災(zāi)，同心同結(jié)共度難關(guān)。作為社會(huì)的一份子，不少鞋企也相繼在災(zāi)情發(fā)生后捐款捐物，竭盡所能地為災(zāi)區(qū)人們排憂解難、共克時(shí)艱。

Recently, the 361 degree (China) Co., Ltd. headquarters, through the Jinjiang Charity Federation, made the first donation to the Yushu disaster area, totaling 5 million yuan, including 2 million yuan in cash and 3 million yuan in materials. Subsequently, 31 agents in the whole country and nearly 150 thousand and 361 degree people will continue to carry out various forms of love activities in Yushu disaster area.

Kat (Fujian) children's products Co., Ltd. also donated 200 thousand yuan worth of materials to Qinghai Yushu in the donation ceremony of the "warm Yushu emergency rescue operation" at the donation initiative of Guanghua Science and technology foundation of China. In conjunction with the China National Trade Promotion Association, the China Textile Business Association and the China knitwear Association, the social assistance and care were pmitted to Yushu compatriots at the first time.

Coincidentally, the Limited by Share Ltd launched a love donation campaign featuring "love for Yushu and great love", calling on all staff to support their compatriots in the disaster area to rebuild their homes.

Jordan sports Limited by Share Ltd used three days and nights to produce more than 3000 pairs of sports shoes with a total value of 1 million yuan, with warm functions, and donated 500 thousand yuan to Jinjiang and 1 million 500 thousand yuan to Yushu through the Chinese youth sports fund and the Red Cross Society of Hong Kong respectively.

More and more shoe companies are now on the frontline of disaster resistance, helping in a timely manner when the country is in danger, and making selfless good deeds to help the people in need.

Admittedly, while pursuing the huge economic benefits from the society, enterprises should also pay attention to fulfill their social responsibilities and give full back to the society so as to truly realize the value of enterprises.

Society is an important place for enterprises to develop and operate. Enterprises can only carry out business activities smoothly in this environment, and then implement brand growth strategy to raise profitability.

Therefore, enterprises must actively participate in this, and bear the responsibility for the public. Especially when they are in trouble, they must take the initiative to stand up and contribute to a small force. Through their influence, they can appeal to more people to join in and fight side by side to jointly protect the social homestead that enterprises depend on for survival.

With the continuous progress of society, enterprises are endowed with social responsibility citizenship. This is an inevitable choice for enterprises.

Enterprises are the most important form of organization in modern society. Enterprises can promote the rapid development of society, and social stability also provides opportunities for the progress of enterprises.

In today's commercialized society, donations, donations and other charitable activities have become the most direct manifestation of corporate social responsibility, and can also help those who are in distress. This way can largely drive the sale of their related brand products. It is not clear whether enterprises are motivated by "utilitarian" purposes or "responsibilities", but this does play a real role.

Then, how should shoes enterprises avoid the adverse effects in the process of carrying out social responsibilities through charity activities?

Shoe enterprises should take care of people's survival and development and social progress as the starting point, take into account the feelings of the general public, and dilute the business factors in participating in charitable charitable activities. What they think more is how to help disaster stricken people get rid of difficulties as soon as possible, rather than publicise the brand of enterprises under the guise of disaster relief donations. This will not only exacerbate the devastating disaster areas, but also make enterprises fall into an unprecedented public trust crisis.

Only when the shoe companies really think about the society, will they be respected, and establish a good public image in the minds of the people and establish a harmonious public relationship, laying a mass foundation for the future development of enterprises.

But in reality, some enterprises are enthusiastic about public welfare charities, but they have been criticized by all sectors of society. The reason is the amount of donations. Therefore, shoe enterprises should think twice about their contributions to disaster relief and do their best according to the specific circumstances of enterprises.

In addition, shoe companies should continue to do public donations such as donations and donations, and regard them as a long-term and mature enterprise development system supported by ideas rather than a whim or short-term speculation.

As a company with a sense of social responsibility, insisting on public welfare charity is only one part of it. Shoes enterprises should shoulder the responsibilities of employees, partners, environment and humanities. Only in this way can shoe enterprises go faster and farther with the support of the whole society.