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The Traditional Red Wine Is Loaded With &Nbsp; Clothing Restaurant Crossover Cooperation Is Full Of Momentum.

2010/4/27 16:51:00 51

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"Cross-border cooperation"

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The concept of "new trend" is increasingly emerging in our field of vision, bringing people a brand experience of comprehensive consumption.

Over the years, these "cross boundary" events, "unexpected" and "doing nothing" are the key to success.

Napa Valley, the California red wine base, can't be regarded as a place.

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The gathering place of the tide.

The vineyard surrounded by the garden town is more like a clearing ground. There are not so many Burberry, no Chanel dress up, plain clothes cap.

However, the situation has changed recently, and people in the cellar have begun to pay attention to the extension platform, because British designer Basso & Brooke has been appointed "resident designer" of E & JGallo traditional red wine brand Turning Leaf.

The designer likes to use fabrics with erotic prints.

The cooperation between the two sides reflects youth.

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The hot trend of the company is to raise the bottom line through cross-border cooperation.

However, such cross-border cooperation will inevitably lead to conceptual jumps.

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Designers and carpet companies, hotels, cars, Volkswagen red wine brand ties.

Mashup is a bit unnatural.

However, we must admit that Basso & Brooke is not the first person to enter the bottle design.

Matthew Williamson had designed bottles for Coca-Cola, Jade Jagger was designed for Belvedere vodka, and Jean Paul Gaultier designed bottles for Piper-Heidsieck champagne.

However, it is far from sober, bubble free red wine.

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No attempt has been made, especially on this scale.

Because in this industry, a simple brand can also cause a great disturbance.

As a resident Designer (not moving to Napa, the resident only expresses his respect) Basso & Brooke will pack 2000 bottles, design some limited edition umbrellas, and make a retail device for London department store.

Christopher Brooke admits: "Turning Leaf is not

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Red wine, at least in Britain. "

The desire of wine merchants is to change this by working with Basso & Brooke.

"This bottle will attract eyeballs," Dennison said.

Arouse their illusions. "

Colorful bottles will entice consumers to "taste the color", which is just the motto of Turning Leaf.

As the start of cooperation, Brooke and Gallo executives spent the whole day in Healdsburg vineyard in California.

Brooke wore a jacket and jeans, and brought a bottle of Turning Leaf Xia Dong AI wine. The bottle outer package used the Basso & Brooke 2010 spring summer series.

The design is very rich, with snow leopard, erupting volcanoes, roses, and magic colors as red wine bottles. This feeling is very new.

Brooke said: "our inspiration comes from the works of Jeff Koons."

He refers to what the artist has recently painted on the model.

Of course, there is no limit to anything.

They used some fluorescent leaves on the bottle to express their recognition of Basso & Brooke's latest customers.

Editor's note: Although cross-border cooperation is no longer strange, the road ahead still needs a lot of exploration, that is, the market to test the results.