1, people must do what they like and are good at;

2, look for it, do it; do not follow suit;

3, focus on one.

4, to achieve the ultimate goal;

5, promise less and cash more.

6, let the data speak.

7, problem driven;

8.

9, things are not right.

10, innovation and change.

11. Allow trial and error.

12, rapid iteration, more and more beautiful;

13, keep learning mentality;

14, meet new things, first look at what others do.

15, efficient implementation;

16, use the process to solve common problems.

17, you are not alone.

18, break the barriers of departments.

19, active sharing

20, we must find the best talents.

21, give the most free space;

22, prove yourself and speak with results.

23, the most important ability of a person is judgement.

24, everyone has to pick up litter on the ground.

25, Baidu is not only Robin Li, but also every Baidu person.

26, user needs determine everything.

27, listen to the opinions of the majority, consult with a few people, make decisions on your own.

28, help others and achieve themselves.

29, the company is only 30 days away from bankruptcy.