威蘭西公司與上海的一位代理商簽訂了協(xié)議，對方將在上海世博會期間主推威蘭西的JIM¹S精品男裝。也就在這兩天，愛登堡公司與河北兩家服裝商場簽訂了入駐協(xié)議，今年開始愛登堡的“英倫風尚”和“英倫新貴”兩大精品男裝系列，開始進入這兩家大型服裝商場銷售。

It is worth mentioning that merchants who signed agreements with Shishi two garment companies met at the Haibo meeting a few days ago.

"In the past, it was always thought that Shishi clothes were" low-grade goods ", but when they came to the Expo, many local brands had very good grades and selling points.

This Shanghai businessman feels so much.

Haibo actually sends a strong signal to the world: Shishi clothing is getting rid of the hat of "low-grade goods" and striving to move towards the high-end market.

Looking at this year's Haibo clothing exhibition area, the brand clothing of stone lions, such as the stone lovers, such as the fort, the west, the west, the great, and so on, have all introduced the top quality men's clothing design and quality, and are also very particular about fabrics.

JIM's 1; S men's fashion design is elegant and exquisite, and its workmanship is very exquisite. The product positioning is mainly aimed at the business people in the high end. The newly launched two major clothing series of AI dendu maintains the elegance and elegance of the British dress in its fabric design and style design, and absorbs many modern fashion elements for the needs of domestic consumers, and insists on fighting in the high-end market.

Not only that, some clothing companies such as wild leopard, gage and so on have been engaged in "ODM" brand processing. This Haibo Fair has also promoted the competitive independent brand products, showing the confidence and strength of re entering the domestic high-end clothing market, and also making customers at home and abroad look at each other with great respect.

"Stone lions and the surrounding low-grade clothing too much, to jump out of this homogenization of the" low-end competition "mire, there must be a group of pioneers dare to advance to the high-end.

Cai Dongsheng, President of the Municipal Textile and garment industry association, said: "the domestic market is very large, and the state has increased domestic demand this year. This is a great opportunity."

To effectively grasp this opportunity, we should make breakthroughs in market segmentation and product positioning, and promptly adapt to the "luxury and fashion pursuit" of consumers on clothing, because this is our weak point.

In other words, we must draw some energy and move towards the "spire" of "market Pyramid" and strive to seize the second tier market.