Levi's has not disclosed the name of the brand for the time being, but its pricing may be under its current or traditional clothing. According to TodGimbel, senior director of Asia Pacific business affairs at Lee Wei Strauss, although Levi's's new product is targeted at the Chinese market, it will still become one of our big brands.

In a statement to the media, TodGimbel added: "Levi's will launch a new global brand for China and other selected Asian markets this fall. The brand is designed to attract fast-growing young consumer markets that are on the rise. We have positioned the market as a 18-28 year old educated man. fashion Young jeans, but they may not be able to afford high-end jeans. We will share more details with them after the launch of the brand.

　　編者按：該牛仔服飾公司有野心計(jì)劃從今年在中國開張的20家新系列服飾店發(fā)展到2015年的一千家。李維斯計(jì)劃將新品牌店鋪平均分配為專營店和公司擁有的商店，與此同時(shí)在百貨商店中的專賣店也將展現(xiàn)該品牌。