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During The "World Cup Year", South Fujian Garment Enterprises Collectively Went Out Of The Nest.

2010/5/15 11:45:00 27

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All "World Cup year", as the only broadcasting agency in the mainland, CCTV, which controls the monopoly resources of the world cup, can always dig gold at a crazy time.

In mid April in Xiamen, cctv world cup program advertising resource presentation meeting, Fujian enterprises once again played an important role.

Starting from the 2002 World Cup in Japan and South Korea, the CCTV World Cup program has always been a figure of Fujian enterprises, and this year is no exception.

If you want to find a "World Cup marketing" to boost the brand's national strategy to a large extent, the strong fighter is an example.

Since 2002, it spent nearly ten million yuan to finalize the gold resources of the cctv world cup. In 2006, the power group invested 38 million yuan to win the most notable column in the CCTV World Cup series advertising program, the naming right of the shooter list.

Men's wear

It also won the high-quality advertising resources of CCTV's "pre competition", "competition" and "overtime" in a total of 5 periods.

The citizens of the city should feel that during the 2002 World Cup, the brand of the powerful brand can only be counted as a start. But during the 2006 World Cup, the popularity of the company was unprecedented.

It is noteworthy that the success of the powerful fighter is not solely based on advertising, but the "28 rules" are embodied in it. If the world cup marketing is divided into 10 parts, the "2" refers to the advertising input, and the "8" is the terminal coordination. During the world cup, the terminal network has always been through various channels and used various means to match advertising marketing.

If RBA does not have enough terminal support, even if the advertising is ringing again, it will enhance reputation or increase the number of dealers, which can not really boost brand upgrading.

Behind the strong fighter, Jinjiang and Shishi are also some of the enterprises that join the CCTV World Cup marketing team. The effect is not so obvious. Some enterprises even "Wang Xiao Er celebrate the new year". Sales are not as good as a year.

"The world cup marketing is a comprehensive strength, if the funds, terminals and production and other related facilities can not keep up with, it is better to be onlookers."

Shi Shi, a marketing director of sporting goods manufacturing company, thinks.

　　除了勁霸之外，下月開始的世界杯期間，我們還能頻繁地看到另外一家晉江企業(yè)德爾惠的身影，據(jù)德爾惠集團(tuán)品牌副總裁、總裁特別助理何苦向本報記者透露，德爾惠在央視世界杯轉(zhuǎn)播投入了3800多萬元，其中世界杯中插播2608萬元，其他套播1200萬元，“地面營銷我們已經(jīng)準(zhǔn)備好了。”何苦表示，德爾惠的“印象足球”系列已經(jīng)出現(xiàn)脫銷現(xiàn)象，現(xiàn)在已經(jīng)大規(guī)模加單。在今年通過幫周杰倫新廣告選角、征集德爾惠口號等系列活動進(jìn)一步提升德爾惠品牌的影響力之后，通過世界杯期間的整合營銷，德爾惠力爭實現(xiàn)更大突破。