Facts have proved that 2009 has a milestone significance for the development of Chinese youth clothing. After a continuous qualitative leap, Chinese young apparel enterprises have put the strategic vision of development on how to acquire the fashionable right of speech.

Many data tell us that the current consumer market has changed from a single focus on quality to quality and fashion. In 2010, how should Chinese youth clothing leading enterprises command the world?

Brilliant 2009

Looking back in 2009, POOVE, the leading brand of China's youth apparel, has made several big moves to lead the industry's right to speak.

With POOVE's cooperation with China Fashion Color Association, it has become the base of Chinese youth sports equipment color research and development, so that we can rely on the professional support of China Fashion Color Association in the grasp of fashion trend, and have a more accurate positioning for the trend of young people's clothing.

POOVE and the China Fashion Color Association, through the research and prediction of fashion products and fashion trends, combined with popular fashion elements, get rid of the "juvenile interest" characteristics of young people's clothing, and lead it to fashion and fashion new products.

On the way of professionalization of youth clothing, POOVE is pointing to the future development direction of Chinese youth apparel.

As the largest and highest level conference on China's youth sporting goods industry, the China Fashion Color Association and POOVE jointly hosted the "China Japan Korea fashion creative summit and Asian youth fashion trends conference".

This gathering brings together a number of fashion experts from China, Japan and South Korea, and more than 40 authoritative media summit to provide a new model for the internationalization of youth sports apparel industry, and also opens up an international perspective for the construction of Chinese teenagers' fashion discourse rights.

What we can see is a year of unremitting efforts in the construction of youth fashion and fashion. At the end of 2009, POOVE won the 2009 China Color Application Award with professional and fashionable product color design, and won the market stink with healthy, fashionable and personalized product image. It won the title of "2009/10 China's most popular and charming youth clothing brand".

Focus 2010

According to the editor, in April 16th, POOVE's first international youth costume design competition was officially launched by Fujian Po Hui shoes and Garment Co., Ltd. and China Fashion Color Association, China Textile Information Center and China Fashion alliance.

The competition aims to promote cross border mobilization in the field of Chinese youth clothing design, further enhance the professional standards and international discourse power of Chinese youth apparel, and effectively boost the future development of Chinese youth apparel.

The theme of this competition is "future, I come", which fully reflects the brand concept of POOVE brand's all-round and multi-level service for youngsters growth.

Although the International Youth Design Competition was held for the first time this year, it has won the response and support from all sectors of society. It has invited the China Association for science and technology and the China Textile Industry Association as the guidance unit. The Chinese clothing association, The China Academy of Art, Beijing Institute Of Fashion Technology, Tsinghua University, Academy of Fine Arts, Academy of Fine Arts, and so on, have participated in the co operation.

Internationally, the international fashion color Committee, the Asian color Federation, the French Color Association, the French ESMOD International Fashion Design Institute, the Korean textile design association, and the Japanese Textile Design Association will participate in the organization of the event as a whole.

At the same time, this competition has also won many multimedia support, including Sina, Sohu, Tencent, China Design Alliance, textile and clothing weekly, China Textile News, China Fashion News, clothing times, etc.

The contest will be closed in August, and the winning entries will be made into ready-made clothes. This will be displayed at the POOVE autumn winter order meeting and the contest awards ceremony this year.

In addition, during the 2010 POOVE spring and summer ordering conference, 2010 Youth industry development trend summit and 2010 Autumn Winter Asian youth clothing fashion trend conference were held. The Standing Committee of the China Association for science and technology, visiting professor and doctoral tutor of Peking University, Professor Liang Yong, vice president of China Fashion Color Association, Professor Wu Qing of China Youth University for Political Science, Gao Wenbin of Chinese Academy of Sciences, Gao Wenbin and other experts attended the summit and made speeches, and discussed the current situation and trend of children's psychology, consumption and related consumer products with the guests attending the meeting in depth. Zhang Kaixun

　　結語：或許七波輝只是一個縮影，它的成功恰恰暗示了青年服飾具有的潛力和市場，在童裝低靡、時尚難活的現(xiàn)狀下，能精準的定位青年服飾的需求和市場，或許能開辟另一方領土。畢竟，隨著80后、90后的崛起和逐步領軍，青年服飾擁有著廣闊的資源，但是國內(nèi)的專業(yè)品牌卻是面臨著少之又少的現(xiàn)狀，充斥市場的都是國外的品牌，那么國內(nèi)的青年服飾如何立足國內(nèi)、闖到國外，相信這是需要一個過程的。