近年來(lái)，童裝產(chǎn)業(yè)發(fā)展迅速，在整個(gè)服裝行業(yè)中所占份額日益增大。兒童服裝需求的品牌化趨向，促進(jìn)了童裝市場(chǎng)的品牌化發(fā)展，商場(chǎng)在童裝經(jīng)營(yíng)活動(dòng)中逐步樹(shù)立了品牌經(jīng)營(yíng)意識(shí)，特別是知名度較高的品牌童裝已成為市場(chǎng)上主要的引進(jìn)對(duì)象。

On June 1 children's day, parents buying children's clothing still love children's brand clothes, but nowadays, the high price of children's clothing has become a common phenomenon.

There are two main reasons for the high price. First, the production cost of children's clothing is not lower than that of adult clothing. Although the fabric of children's clothing may be saved, the production technology of children's clothing is no less than that of adult clothing. Secondly, for some well-known manufacturers, the clothes they produce are not aimed at all children, but only for customers who buy their clothes. These manufacturers are constantly pursuing the fabric and style of clothes, which makes children's clothing prices more and more high.