A few days ago, the ninety-eighth China footwear trade fair and the "famous brand entry" docking Exhibition hosted by the Ministry of Commerce of China, sponsored by the Chinese Department Store Association and Shanghai Baicheng Business Service Co., Ltd. were opened in Shanghai, and some well-known footwear enterprises in Quanzhou participated in this exhibition. 2 casual shoe enterprises of Shishi baseball shoe industry and distinguished leisure shoes show a series of new products of casual shoes at this fair.

"Nowadays, more and more footwear enterprises are beginning to pay attention to the construction of department stores, and the footwear industry, with the advantage of department stores and other channels, compresses the intermediate supply chain and directly faces consumers." Ge Hongyin, deputy general manager of baseball shoe industry, thinks that department stores are the best selling channels, especially those chain stores with many chain outlets.

Cao Yansong analysis of Shishi blue electric Culture Communication Company believes that footwear enterprises can develop a mode of mutual benefit and win-win with the market channel through exhibiting and combining with their own reality, and reduce intermediate links to achieve joint venture. It is hoped that this mode of self operation can develop together with channels, and believe that the problem of "unbalance between brand and channel" can be solved through equal exchange and interaction between brands and channels, and the two sides will get corresponding interest chains in cooperation.
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