The success rate of College Students' self employment is 1% - 3%, which is the conclusion of 3000 self initiated college students mastered by the entrepreneurial guidance department of Anshan SME Service Center.

Xiao Shen, a university student, has worked in four industries. In 2004, he invested about 200000 of his investment. After half a year's operation, he almost lost all his money, but he joined the job force again.

Xiao Shen said that the world entrepreneurship Laboratory (

The person in charge of entrepreneurial guidance department of SME Service Center said that whether college students have the risk awareness and risk aversion ability will directly affect the success or failure of entrepreneurship.

Project selection blindness

At present, the choice of College Students' entrepreneurship projects mainly focuses on high-tech fields and intellectual services, such as software development, web services, web production, tutoring agency, etc.

However, college students do not understand the market. They will be beaten up by their own interests and imagination, even if they decide what to do on a whim.

Suggestions: college students must do market research in the early stage of entrepreneurship.

In addition, the financial strength of college students entrepreneurs is weak, so it is more appropriate to start small businesses from projects with little start-up capital and low staffing requirements.

Lack of entrepreneurial skills

Many university entrepreneurs do not understand the relevant policies and regulations, nor do they have any experience and experience in the work and practice of related enterprises.

When the entrepreneurial plan is pformed into practical operation, it is found that it does not have the ability to solve problems at all.

Suggestions: on the one hand, we should go to work or practice in enterprises, accumulate relevant management and marketing experience; on the other hand, actively participate in entrepreneurship training, receive professional guidance, and improve the success rate of entrepreneurship.

Financing channels are single

The difficulty of raising funds is almost a problem for every college student entrepreneur.

Bank loan application is difficult and complicated. If there is no wider financing channel, the business plan can only be a mere empty talk.

Recommendation: wide open channels, in addition to bank loans, self financing, but also with the help of private lending and other fund-raising channels.