Fujian and Taiwan footwear industry generally favored cross-strait ECFA, and put forward new ideas to strengthen cooperation between Fujian and Taiwan footwear industry.

One is to "borrow chicken and eggs", that is, to speed up industrial upgrading with the mature experience of Taiwan shoe enterprises.

According to Ding Zhizhong, President of Anta, Jinjiang footwear industry is preparing to build a R & D Center for the industry. Through the cooperation and exchange of experience with the footwear industry in Taiwan, we can speed up the upgrading of the footwear industry.

The two is "taking the opportunity to attack", that is, to build a new mode of "Fujian production and Taiwan sales".

Fujian footwear industry has the advantage of low production cost. In recent years, new breakthroughs have been made in product quality, R & D and so on. The footwear industry in Taiwan has rich experience in design and international market, and has strong brand integration capability.

Fujian and Taiwan footwear enterprises will carry out all-round cooperation in R & D, production, sales and brand. The shoe manufacturers in Fujian will be responsible for the production and sale, and will be jointly sold by the Taiwan shoe dealers and international brands.

The three is to "ship out of the sea", that is to say, the new mode of "Taiwan order and Fujian production".

Qiu Guilin, director general of Taiwan Machinery Industry Association, said that Taiwan Baocheng group, which processes shoes for Nike and Adidas, is the largest shoe manufacturer in the world. When orders are surplus, some of Fujian shoe manufacturers with better quality control can produce some of them.