According to Bloomberg news, Italy luxury goods giant Prada SpA reported on Monday that its operating profit in the first quarter of this year increased to nearly six times in the first quarter of last year, thanks to strong growth in emerging market sales.

In addition to Prada's brand name, Prada owns Miu Miu, Car Shoe and Church.

Prada, which is based in Milan, Italy, said in its earnings report that the first quarter of the first quarter of 2010, the company achieved a profit of 64 million euros ($79 million 500 thousand) before interest tax, depreciation and amortization, a significant increase compared with the same period in 2009.

In the first quarter of 2009, Prada's profit before interest tax, depreciation and amortization was only 11 million euros.

Prada also said its operating income in the first quarter of 2010 was 366 million euros, an increase of 26% from 290 million euros in the same period in 2009.

Prada said the surge in sales in emerging markets was the main reason for the company's first quarter results.

In the first quarter, Prada's retail revenue increased by 36% over the same period in 2009.

Among them, Prada's retail revenue in the Far East market has increased by 62%, ranking first in all markets. In addition, Prada's retail sales in the US market have increased by 33%, while retail sales in the European market have increased by 18%.

In order to seize the share of emerging markets represented by Asia as soon as possible, Prada has accelerated the pace of opening these stores in recent years.

At present, Prada sells its products in 76 countries around the world, its number of Direct stores is 280, and Prada also sells products through department stores and other ways.