童裝產(chǎn)業(yè)是指以0至12歲嬰幼兒及產(chǎn)婦、孕婦為主體需求及導(dǎo)向的產(chǎn)業(yè)，其產(chǎn)品及服務(wù)分為孕嬰童食品、哺育用品、洗護(hù)用品、嬰童玩具、孕嬰童服裝、車床(出行)、早教、母嬰服務(wù)這八大類。其中孕嬰童食品又可分為主食及輔食，玩具、服裝等也可根據(jù)不同的年齡層次進(jìn)行劃分。 

Statistics show that from 2005 to 2020, China will usher in the fourth birth peak, with the number of new babies increasing by about 16 million every year.

According to the cumulative number of newborn births, the number of infants aged 0 to 6 years is about 108 million, and the fifth baby boom is expected to continue until 2015.

China's pregnancy and infant research center has conducted a survey. Data show that China's infant consumption accounts for 30% of the total household expenditure.

In the survey of major websites on "the most unlikely expenditure items under the financial crisis", "child care expenditure" has always topped the list.

The huge consumption population will bring huge consumption market.

Since 2000, China's infant economy has been running at an annual rate of over 30%. Even under the impact of the financial crisis, the industry has been limited.

At present, China has become the second largest consumer of infant products after the United States. It predicts that the scale of the whole baby market will reach 10000 billion yuan this year.