Children's clothing industry refers to 0 to 12 years old infants and parturients and pregnant women as the main demand and oriented industries. Their products and services are divided into eight categories: pregnant and infant food, feeding supplies, toiletries, baby toys, pregnant baby clothes, lathes (travel), early education, mother and child services.

Among them, pregnant baby food can be divided into staple food and complementary food, toys, clothing and so on can also be divided according to different age levels.

Statistics show that from 2005 to 2020, China will usher in the fourth birth peak, with the number of new babies increasing by about 16 million every year.

According to the cumulative number of newborn births, the number of infants aged 0 to 6 years is about 108 million, and the fifth baby boom is expected to continue until 2015.

China's pregnancy and infant research center has conducted a survey. Data show that China's infant consumption accounts for 30% of the total household expenditure.

In the survey of major websites on "the most unlikely expenditure items under the financial crisis", "child care expenditure" has always topped the list.

The huge consumption population will bring huge consumption market.

Since 2000, China's infant economy has been running at an annual rate of over 30%. Even under the impact of the financial crisis, the industry has been limited.

At present, China has become the second largest consumer of infant products after the United States. It predicts that the scale of the whole baby market will reach 10000 billion yuan this year.