In the process of toy store operation, many factors will affect the sales performance of the toy store. The location of the shop is a very important part of the toy store operation. When there is a good location, sometimes there will be such a problem. Among them, the change of the environment outside the toy store is the biggest influence on the operation of the toy store. At this point, choose to move out as soon as possible, and there is no good alternative address at the same time, but not to move away will have a negative impact on the operation of the toy store.

The environmental changes we refer to include environmental factors such as roads, traffic, buildings and other barriers. In the face of these problems, toy stores should actively respond to changes in the environment outside the shop and solve the problems that have occurred, so that the toy store has strong vitality.

Strategy 1: increase the advertising volume of toy stores

When a toy shop is experiencing changes in the external environment, it is likely that customers will not be willing to come home. In this case, the toy store will increase the consumer's understanding of the location of the toy store by making and distributing DM advertisements that specify the location of the store. The content of advertisements can also increase the discount and promotion information of toy stores, so as to attract the attention of consumers.

Strategy two: set up signs on main roads.

When the toy shop is experiencing changes in the road environment outside the shop, it is possible to set up a signpost for guiding the toy store in the main road or in the conspicuous place. In the following case, you must remember that at some intersection locations, such as "XX restaurant 100 meters forward or XX to the two floor" and so on, can obviously guide the consumers to enter the shop with obvious guidance signs. This is a very good way to deal with environmental changes outside the toy store, and is also very applicable in the normal environment.

Strategy three: increase access to the outside world

When the outside environment of toy store changes, it can also adopt a convenient way to increase access to the outside world to reduce the impact of environmental changes on toy stores.

Strategy four: promote sales and reduce impact

When the traffic and roads change outside the toy store, in order to attract consumers' attention, we can take some promotional methods to attract customers. Because in the face of these obstacles to toy store operation, measures must be taken to minimize the impact, and low price promotion can often attract consumers' attention.

Of course, when the external environment is only temporary obstacles, toy stores can take these measures to eliminate the impact and ensure the turnover of the toy store. When the environment outside the toy store has permanent obstacles, it can only choose to leave and relocate to ensure the continued operation of the toy store.