Spain is the world's second largest exporter of wedding dresses, second only to mainland China. The Spanish dress market in 2008 was 1 billion 358 million euros, of which the export amount was 426 million euros, the dress was 185 million euros, the wedding dress was 143 million euros and the dress set was 80 million euros. The main export destinations are Portugal, Italy, Germany, France, Mexico, the United Kingdom and the United States. The main wedding dress brands in Spain are Pronovias, Novissima and Rosa Clara.

Spanish manufacturers are also actively developing countries such as Russia, Poland and Arabia, which are facing economic crisis and consumption is still fairly stable. Latin American countries are also one of the target countries. It is estimated that the Mexico market will grow by about 20%. Novissima has 48 stores in the region. Besides, there are also display shops in New York and Portugal, and plans to launch in Chile, Peru, Brazil and Columbia. The image of Spanish wedding dresses in these countries is gradually improving.

Pronovias is currently the first largest wedding dress brand in the world, with a market share of 5%. It has a stronghold in London, Paris, New York, Istanbul, Cairo and Tokyo. There are 158 stores and 3800 sales outlets in 60 countries worldwide. The Spanish market accounted for 40%, with an average selling price between 600 euros and 12 thousand euros. This shows that Spain is one of the most expensive European countries to spend on the wedding. Under the economic crisis, the Spanish wedding budget has been reduced by an average of 11%.

The mainland is another market, because more and more young people are changing their Western style dress. On average, 20 million Chinese people are married every year and the market size is estimated to be 30 billion euros.