“.中國(guó)”中文域名已于2009年初正式寫入全球根域名系統(tǒng)。“.中國(guó)”域名寫入全球根域名系統(tǒng)，意味著全球華人不僅可以在地址欄輸入類似lenovo.com.cn的英文域名，還將可以直接輸入“聯(lián)想.中國(guó)”這樣的中國(guó)域名，而后者對(duì)所有以漢語為母語的華人來說無疑更容易記憶、容易使用。目前，微軟、OPERA、火狐、SAFARI等瀏覽器已全部支持中國(guó)域名，實(shí)現(xiàn)全球訪問。那中文域名又能帶給鞋企什么樣商業(yè)價(jià)值呢？ 

　　    網(wǎng)絡(luò)活招牌 

Because Chinese is more in line with Chinese habits, the "China" domain name, which is concise, easy to read, easy to understand, and consistent with the brand or core business of a company, enables the brand to be recognized and memorized faster, and its rich connotation is clear at a glance. Business philosophy and culture are spreading rapidly, but also helps enterprises to reduce the opportunity cost brought by the limitations of English domain names, making it easier for the Internet users to be accurately remembered and found by the Internet users, so that website promotion and network marketing can be more efficient and accurate.

For example, there are not many people who spell "Microsoft" 9 letters correctly, but the word "Microsoft" is two, but people are familiar with it. The ease of use of Chinese domain name is self-evident.

Owning a Chinese domain name is equivalent to the shoe enterprise setting up a "network signboard" on the Internet. Compared with the entity name with a repetition rate of up to 90%, there are few Chinese domain names registered on the Internet, so the advantage of the Chinese domain name registration is obvious. It not only saves the marketing cost for the enterprise, but also brings many business opportunities.

Because the domain name is unique, once registered, other people's organizations can no longer register the same domain name, which will win more marketing opportunities for shoe companies.

For example, "AOKANG China" can not be registered as long as it is registered by AOKANG company, and typing Chinese directly into browser is more in line with Chinese memory.

    低成本營(yíng)銷 

Nowadays, enterprises want to make brand not by relying on their years and doing a hundred years, but they are widely publicized for products and brands.

Compared with the propaganda efforts of large enterprises, SMEs are unable to catch up, so Chinese domain names have become an important magic weapon for low cost marketing.

When applying for Chinese domain names, shoe companies can register with their own trademarks or product names, which cost less than a few hundred dollars.

But after registration, users can directly input information in the browser to find shoes enterprises information, which is more convenient and faster than other precise marketing.

   　　 提升知名度 

Shoe enterprises have a good Chinese domain name that can expand their visibility.

According to authoritative analysis data, 80% of Web site visits come from search engines and Websites Ranking in search engines, which directly determine the success or failure of enterprise network marketing.

SEO senior experts pointed out that from the perspective of matching Chinese domain names with keywords, the Chinese domain name ranking is higher than that of English domain names when other conditions are exactly the same.

The binding of two or three Chinese domain names is not only conducive to the promotion of Web site visits, but also helps to guide Google and Yahoo to support Chinese domain name search engines.

The use of Chinese domain names will greatly help 1 billion 300 million of China's population of nearly 400 million Internet users.

For Chinese enterprises, the Chinese domain name will become their best brand carrier on the Internet and help to enhance the brand influence of shoe companies.

For multinational enterprises, the Chinese domain name will be beneficial to its localization strategy and network marketing.

CEO, the Internet giant Google, is looking forward to the future development of the Internet. The future of the Internet will be "the world of Chinese".

It can be seen that once the full Chinese domain name website is started, it will undoubtedly be another weapon for enterprises in the e-commerce network marketing market.

Shoe enterprises should attach importance to the Chinese domain name as a weapon, seize business opportunities and enhance brand awareness.