Recently, Lin Kunming, general manager of Jinjiang kunxing shoe industry Co., Ltd., marketing manager and other high-level companies have held talks with agents and distributors across the country to discuss the new direction of the development of French back to back children's shoes "BKAOB" brand.

In 2010, in order to make French BKAOB occupy more market share in the fierce market competition, Kunming footwear industry increased its R & D efforts, set up its own brand direction, and constantly updated its products.

And pay attention to the creation of shoe style, pursue the diversification of color and fashion of shoes, adhere to the fashion design concept, constantly enhance the brand taste and product quality, and make great efforts in the development of materials and new fabrics, and focus on the comfort of children's shoes.

In the new year's opportunities and challenges, Lin Kunming, general manager of the French back to back children's shoes "BKAOB", said: "in 2010, France took the marketing plan and brand promotion as an important development direction: carrying out the" brand idea "and increasing the investment strength, putting the terminal into the main direction of development in France, strengthening the propaganda and support to the local market, promoting brand promotion, such as outdoor advertising, and changing the brand image style before the red, adopting the pure, steady, rational and beautiful blue as the main color of the brand, and entering the market with a brand-new brand image.

In order to make the brand more refined, the company also invited some famous foreign children stars as brand spokesmen.

In the face of fierce competition, Jinjiang Kunming footwear industry effectively integrates internal and external resources advantages, promotes brand upgrading, promotes brand upgrading, and implements brand engineering to "France BKAOB", thus strengthening the core competitiveness of enterprises.

Get rid of the traditional product design mode, lead the market and seek differentiation in the homogenization era, so as to enhance their core competitiveness.

The brand personality of "sports, fashion and leisure" is put forward; the brand concept of experiencing fashion and winning the trend of life is combined with the children's free, innocent and lively personality characteristics to create a vibrant, fashionable and casual children's brand.

In this symposium, France's back to back professional attitude, professional quality and fashionable design concept have won the recognition of all dealers.

In such a highly competitive market, France's back to back children's shoes "BKAOB" brand needs to play its greatest potential, keep up with the market, and make persistent efforts to get a better tomorrow for brand development.