Recently, Beijing天彩紡織服裝有限公司的“綠典彩棉2010年招商會暨秋冬新品推介會”在京舉行。

When green environmental protection has become the focus of attention, some high polluting traditional textile enterprises are facing the crisis of "withdrawal" from the whole line. Fortunately, Beijing Tian Cai has found the new textile raw material of colored cotton and has become a new breakthrough for the development of enterprises.

"Beijing sky color textile and garment has been" specializing in "natural colored cotton, including the whole industry chain of natural color cotton industry from R & D, design to production and marketing, and its famous brand product named" green code ", which is" healthy "and" environmental protection ", is the main color cotton brand of Beijing. Beijing Tian Cai textile and Garment Co., Ltd. chairman Shi Yao Xun introduced to reporters.

Chen Nan, director of brand design of "green code", told reporters that in this promotion conference, the company carefully prepared nearly 200 autumn and winter clothing, including baby clothes, baby underwear, adult underwear, sweater, household clothes, bedding, shoes, socks, etc. the products are divided into Shu Fu series, jacquard warm velvet series and double-layer jacquard underwear series. In particular, the use of self-developed auxiliaries for the sweater has increased the technology content, increased the fluffiness of the sweater, and felt soft, attracting the attention of the participants. The color cotton fabric is made of jacquard weaving with flat knitting machine, which integrates the concept of green environmental protection, so that consumers can experience the comfort and health of the fabric. Designers ingeniously integrate various popular elements in the international market in style design, highlight the stylish features, and guide and motivate consumers' potential needs.

As a advocate of nature, environmental protection The designer of the ISM, Chen Nan, thinks that the more color the product is, the more vitality it will be. This is the latest trend of "simplicity", for example, some international brands are becoming more and more simple in the space design of products and display. Second, green and environmentally-friendly products are also a major trend. Because low carbon life is a must for every industry.

Huang Pinren, the general agent of Jiangxi Provincial Children's wear, one of the representatives of the "green code" brand, has had more feelings in the 6 year's sales of green brand. He told reporters that the sales volume from about 400000 yuan in the first year to about 400000 yuan in the first quarter of 2009 has already explained the influence of the green brand. At present, the "green code" brand has been sold in 7 shopping malls in Jiujiang, such as the Pacific Shopping Mall in Nanchang, the Tianhong mall in Nanchang, etc. The style and design of the "green code" children's clothing series have been greatly improved. He is very confident of brand sales in the second half of the year.

In addition, another brand of "Tian Dao" is also attracted by Tianjin and Nanjing. agent Businessmen and even agents have come from South Korea to negotiate the brand of "Su Dao".

"Jing Dao" brand design director Han Jing told reporters that "Su Dao" organic and natural colored cotton was planted and managed in accordance with the OCIA national standard. The land planted within 3 years does not use any pesticides, fertilizers, herbicides and so on. The products are processed without dyeing and other chemical processes, and are fully in line with the requirements of "natural, healthy and environmental friendly" ecological textiles.