Li Yonghua, who often talks with friends about the topic of TV shopping, gradually finds that consumers who buy products through TV sets pay great attention to the design and functionality of products, and at the same time are more interested in cost-effective packages. This gave her a fresh idea: why not use TV shopping as a breakthrough and sell the related products together?

Li Yonghua, general manager of Guangzhou Sheng Xue Garments Co., Ltd., as a loyal supporter of TV shopping, has sold her brand to the TV shopping channel. Li Yonghua often discussed with her friends about the topic of TV shopping. Gradually, she found that consumers who buy goods through TV set pay great attention to the design and functionality of products, and at the same time they are more interested in cost-effective packages. This gave her a fresh idea: why not use TV shopping as a breakthrough and sell the related products together?

Li Yonghua, general manager of Guangzhou Sheng Xue Garments Co., Ltd.

Thus, Li Yonghua's concept of "collocation marketing" came into operation.

This "matching" is simple and easy to do. On the one hand, we should capture the hearts of customers with professional "dress matching" skills. On the other hand, we need to use "tying skills" to open up customers' silver bags. In order to achieve the dual marketing effect, Li Yonghua has done enough work.