Prior to the winter order meeting, XTEP's performance was ideal, the order amount increased by 25% year on year, a record high in the year.

Growth in the first three quarters was also stable, reaching 22%, 20% and 23% respectively.

In the fourth quarter, orders for clothing products increased by 26%, shoes increased by 23%, and running shoes orders increased by 43%.

Once again, with the gratifying number, the theme of "love running" is sung.

Speaking of XTEP, the most impressive consumer is the marketing strategy of "entertainment and sports". This is the first in China's sporting goods market. After 9 years of market baptism, today's "sports oriented and entertainment oriented" dual track system.

XTEP opened its own fashion sports route from the competitive sports products market 9 years ago, and became the leader of this route at the fastest speed, so XTEP can join the industry in the shortest time.

This year, XTEP has conveyed its strategic focus on sports at present for more than one time, namely running and football two major projects.

Taking a look at the major brands in the domestic sporting goods industry, XTEP's strategy of differentiation in running and soccer has gone beyond the domestic brand and has only taken the domestic line of vision. In collaboration with the Premier League Football League Bermingham football club and the IAAF Diamond League, it will promote the development from within the country to the international arena.

XTEP is catching up quickly at the speed of flying, becoming the master of running event resources.

We have every reason to look forward to XTEP's sporting goods market in China and even the world.