In 2010, in order to make French BKAOB occupy more market share in the fierce market competition, Kunming footwear industry increased its R & D efforts, set up its own brand direction, and constantly updated its products.

And pay attention to the creation of shoe style, pursue the diversification of color and fashion of shoes, adhere to the fashion design concept, constantly enhance the brand taste and product quality, and make great efforts in the development of materials and new fabrics, and focus on the comfort of children's shoes.

In the new year's opportunities and challenges, Lin Kunming, general manager of the French back to back children's shoes "BKAOB", said: "in 2010, France took the marketing plan and brand promotion as an important development direction: carrying out the" brand concept ", increasing investment, putting the terminal into the main direction of development in France, strengthening the propaganda and support to the local market, promoting brand promotion, such as outdoor advertising, and changing the brand image style that was mainly red before, using the pure, steady, rational and beautiful blue as the way.

In the face of fierce competition, Jinjiang Kunming footwear industry effectively integrates internal and external resources advantages, promotes brand upgrading, promotes brand upgrading, and implements brand engineering to "France BKAOB", thus strengthening the core competitiveness of enterprises.

Get rid of the traditional product design mode, lead the market and seek differentiation in the homogenization era, so as to enhance their core competitiveness.

Put forward the brand personality of "sports, fashion and leisure"; experience the fashion and win the trend of life brand concept; combine children's free, innocent and lively personality characteristics, create dynamic, fashionable and leisure.

In this symposium, France's back to back professional attitude, professional quality and fashionable design concept have won the recognition of all dealers.

In such a highly competitive market, France's back to back children's shoes "BKAOB" brand needs to play its greatest potential, keep up with the market, and make persistent efforts to get a better tomorrow for brand development.