"61" children's day has just passed, but the new season of children's series has just begun.

Reporters learned from the market that the current brand of children's products emphasizes the innovation of materials and functions, and the development of new products has changed from "style attracting" to "functional winning".

Especially for children's shoes, emphasizing comfort and health care functions has become a new trend in this industry.

Chen Shuqing, director of the China children's products research center, said that with the improvement of people's living standard and the increasing importance of parents to children's health, more and more parents have changed their requirements for children's clothing.

Especially in children's shoes, how to give children a pair of comfortable shoes, to help children grow up healthily, for parents attention.

Therefore, in order to meet the needs of the continuous improvement of the market, many manufacturers have intensified their R & D and innovation efforts from the shoe making process, shoe material and high tech technology, and the compound function of the products is more and more abundant.