With the improvement of living standards, the number of young people with super tall, super heavy and special figures in China has increased in the past two years. Most shopping malls and clothing stores rarely have fashionable large clothes, which makes many consumers often face the embarrassing situation of holding money but not knowing where to buy clothes. Many young fat girls choose online shopping to meet their needs.

It is difficult to buy fashionable large sizes in the mall clothing

The 25-year-old Wang Ke is 175cm tall and weighs 168kg. What bothers her most is going out to buy clothes. It is relatively easy to buy some tops, but it is difficult to buy fashionable pants, especially beautiful pencil pants, which are generally small in size. The clothes in the foreign trade shop, although of proper size, are not good-looking, and only men's jeans can be bought. "

"Nowadays, many clothes seem to be specially made for those thin people. Our taller people have no clothes to wear." Wang Ke complained. Recently, the reporter visited many shopping malls and fashionable clothing stores in the provincial capital. It is really difficult to find fashionable clothes in large sizes.

In a shopping mall in Lixia District, Women's wear The salesperson in the district told the reporter that at present, the maximum size of clothes in physical stores, especially women's clothing brands suitable for young women, is generally 175/96, but the sales volume of such large clothes is relatively small, so the stock is also small. At present, clothes in the size of 160/84165/88 are popular in shopping malls.

Fat girls prefer online shopping clothes

It is understood that some foreign brands have special large clothing zones, so why is it difficult to buy fashionable large clothing in Jinan market? Mr. Gong, a clothing manufacturer from Zhejiang Province, said that although many young people are obese, most of them are 35 years old or even over 40 years old. Their consumption level does not go up. They want to buy clothes that are both beautiful and cheap. The price of clothes is not high, and the speed of clothes updating is also slow, not as fast as that of young and thin people.

Many fat women who cannot buy suitable clothes in physical stores choose to buy them online. The online shopping statistics released by the second clothing e-commerce summit recently also confirmed this trend. It is reported that from April to May 2010, "large size" ranked third among the top ten popular search keywords for women's online shopping, with an average daily search volume of 150300 times.

Some insiders said that the reason why large size ranked third in the top ten popular words was that many women felt fat and unwilling to go out to buy clothes in physical stores, so they chose online shopping for "large size" clothes.