China's clothing industry now subdivides four phenomena: large output, large scale, low level and poor structure. The low level refers to the low level of our clothing design, which is also a weakness of our clothing industry. It has always been the only reason for others to process high-grade brand clothes and their products are hard to become famous.

China is the largest consumer of clothing in the world. It is also the largest garment producer in the world. However, the overall development of China's garment industry is very uneven.

Guangdong, the Pearl River Delta, Jiangsu, Zhejiang, Shandong, Fujian, Shanghai and other southeast coastal provinces have been the focus of the clothing industry, and the products produced occupy more than 80% of the market share of the country. The garment industry in the central and western regions is relatively slow and backward. Competition among garment enterprises also stays at the lower price, style and other aspects of competition, and the sales of most garment enterprises are mainly based on the large circulation in the wholesale market.

In recent years, although the brand awareness of garment enterprises is constantly improving, there are only a few well-known trademarks in China's apparel industry, and there is still a lack of genuine brands that can match the international clothing brands.

The structural chain of garment enterprises also stays in the traditional design mode. Due to the backward process and long cycle of design tools, the new product innovation and competitiveness are weak, the new product development cycle is long, and it is easy to get rid of the market, so it is not easy to find marketable products, resulting in backlog of inventory and affecting the capital turnover of enterprises. According to the relevant investigation, the new product cycle of garment industry is 2 weeks in developed countries, the fastest in the United States is 4 days, and the average time in China is 10 weeks. The gap is very obvious.

After China's entry into the WTO, if its price advantage depends on the lower labor cost, its growth space will become smaller and smaller. Further RMB exchange rate will have a far-reaching impact on the export of garment industry.

Therefore, although China's clothing brand is constantly innovating, its brand strength is strong, and its scale and competitiveness are at the forefront of the apparel industry. But overall, profitability is still too low. Brands do not scale. The road of brand of Chinese clothing enterprises is still a long way to go.