The traditional advantages of Adidas are football and track and field, and soccer is the most attractive sport in the world today. With many years of painstaking efforts in the football field, ADI occupies 35% of the global football market share, Nike accounts for 30% and Puma accounts for 9%. As a partner of FIFA, ADI has a unique advantage in the world cup management, which is mainly reflected in the exclusiveness of business promotion and media promotion. At present, Adidas's main sponsorship teams include South Africa, Germany, Spain, France, Argentina, Greece, Japan, Denmark, Nigeria and so on. Of course, Adidas paid a lot of money for it. From 2007 to 2014, the 2010 World Cup and the two World Cup in 2014, ADI had to pay about 280 million euros in sponsorship fees.

As a big cake in football, Nike, as the industry leader, will never stand idly by. In order to catch up with ADI, he has invested 100 million euros in the world cup in Japan and Korea. Now Nike's annual sales of soccer products are about $1 billion, and Manchester United and Arsenal have signed a cooperation agreement with Nike. At present, the Nike camp has signboards in Brazil, Holland, Korea, Portugal, the United States, Mexico, Australia, Slovenia, Serbia, New Zealand and other continents. Because the top stars are scarce, so the stars like Messi, C Luo and Kaka are almost all the two boats on foot, ADI and Nike. They are either sneakers or jerseys. There is always one part of them.

　　 Product chapter

Good elasticity, shock absorption, and suitable for the flexible use of feet are the common characteristics of all sports shoes. For the design of football shoes, damping is the most important part of the design. Only the shock absorption technology can get the best protection for footballers' "eating cost" - foot. In this world cup, Nike and Adidas are doing their best to design first-class boots for soccer superstars. These boots provide shock protection for both feet to resist enormous external forces.

Nike is the first to introduce the super power "elite series" boots, which will enhance the performance of football boots to a new level. Nike's Mercurial VaporSuperFly II, CTR 360 Maestri, Total90 Laser III and Tiempo Legend III boots all adopt a new high performance shoe upper, which improves the player's field of vision on the court, and also uses improved outsole to provide lightweight performance for various styles of players.

Lightweight performance and enhanced field vision allow players to gain the upper hand in the decisive phase of a game.