Yesterday morning, the trial operation ceremony of Hesheng Shoes and Bags City, the first large-scale professional underground wholesale mall in western Guangdong, was held grandly. More than 130 high-quality brand shops were renovated, and the goods on the shelves were dazzling. The shop owners and their attendants welcomed guests with a cheerful face. The reporter saw at the scene that the trial business ceremony, which was originally scheduled to be officially launched at 9 o'clock, had already lined up before 8 o'clock. According to preliminary statistics, tens of thousands of customers entered the site that morning.

Zhang Jianjian, chairman of Hesheng Shoes and Bags City, said that the mall provided very preferential policy support to encourage owners to settle down and start businesses: rent free for one year, management fee for half a year, and no increase in rent within five years. Underground shopping malls have the characteristics of low threshold and low risk, attracting a large number of entrepreneurs.