With the opening of the BALMAIN and PIERRE BALMAIN two group women's clothing in the flagship store of Shanghai IFC international financial center in July and the opening of Sanlitun's Swire Village flagship store in Beijing, the BALMAIN and PIERRE BALMAIN brand officially entered China, marking the first true docking between the classic French BALMAIN and the increasingly powerful Chinese market.

PIERRE BALMAIN brand represents the fusion of modern, intellectual and elegant products (namely "Luxury Fashion"), which aims to extend the contemporary BALMAIN logo style while making clothes more practical. More importantly, the price is more acceptable. It is a change from "High Fashion (Advanced Custom clothes)" to "Luxury Fashion (high fashion)".

PIERRE BALMAIN creates the image of the queen of the workplace, so that the fashionable women can easily get to the office and various social occasions.

Shrugged coat, small black dress, small dress and unique design jeans and exquisite dress dress, PIERRE BALMAIN women's clothing series can be called "the king of Japanese dress".