Different Purchase Strategies Should Be Adopted For Different Target Customers.
Due to scale and
capital
It is impossible for toys to be ready for toys, but it is necessary to identify the main items of the store and to specialize in one or several toys.
It depends on what kind of people the target customers are.
For a toy shop, operators should take different strategies when they purchase goods, depending on the address of the shop and the difference of the target customers.
Generally speaking, the main distinguishing point of the shopkeeper's purchase is the difference between the address of the shop and the age of the customer.
The toy store near the maternal and child hospital: the customers are mainly young parents or grandparents.
These customers are very demanding on product quality, and safety is the first consideration.
Therefore, the products should pay attention to packaging, mainly in the high-end brand toys, to provide a complete three certificates and other documents.
Kindergarten surrounding
Toyshop
The target customers are
Kindergarten
The children and the parents who send them should choose the product according to their children's vision. The price of the middle price is the main content, and they can be combined with some children's animated cartoon themes.
Around the middle school toy shop: the target customers are junior high school students and high school students.
At this stage, the students are under great pressure to learn, so the toys of the leisure class occupy the mainstream.
In addition, fashionable and unique gift toys also have a large market.
Toy shops around the University: the main target customers are college students. They are keen on difficult toys and games with high challenges, and have the desire to conquer, and the demand for gifts is large.
Platform toys, art toys and toys with collectible value are the focus of sales.
Community toy store: the target customers are primary and secondary school students, with low price products as the main products, and the retail price of the main products is best concentrated at 5-20 yuan.
Some popular toys such as yo yo, flash gyro and so on occupy a large proportion.
Entertainment shops around the toy shop: the target customers are young people, lovers, the consumption is more casual, product category should be extensive.
High school low-end prices have their own consumer groups, the key is to make the theme of the characteristics.
Store purchase is a very systematic project. For some customers with relatively fixed areas, shopkeepers can relax their age standards, and sales strategy for many years can enable shops to win more customers.
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