In June 9th, jointly sponsored by the State Sports General Administration Human Resources Development Center and the China sports newspaper general office, the 2010 "national fitness 10000 miles" press conference and the signing ceremony of the first official partner were held at the national sports administration of China, which marks the launch of the 2010 "national fitness campaign", one of the major brand activities to develop our national fitness business.

The nationwide fitness program has been launched last year, and it is a public welfare activity with a strong sense of the times.

On the basis of last year's activities in the community, this year's activities have increased the number of "100 campus campuses". During this period, the Olympic champion has been taken as a volunteer among the college students to participate in the comprehensive fitness volunteer service.

The event will take Beijing as the starting point, with 15 cities in 8 provinces and municipalities nationwide as the destination.

The activity began in June 17th and lasted for 5 months.

At the signing ceremony, Feng Jianzhong, deputy director of the State General Administration of sports, awarded the plaque of Mr. Lin Shui pan, President of 2010, the official partner of the national fitness Wanli line.

Feng Jianzhong said that the success of the "National Fitness Program" has enabled everyone to see the high enthusiasm and urgent needs of the people to participate in fitness, and also determined the determination of the State Sports General Administration to vigorously promote the development of fitness industry and promote the extensive development of comprehensive fitness activities.

As the sports equipment research and development base of the Sports Science Research Institute of the State Sports General Administration, and the first sports consumer brand that successfully landed on the NASDAQ capital market in China, Xi Long has always been responsible for promoting China's sports industry and actively participating in the development of the national sports undertaking.

In recent years, the company has been promoting its brand spirit of "happy fashion, youth publicity and rapid upward" through various marketing methods.

From the classic of "national entertainment" - "star magic fan Sheng" to "city between" for the purpose of "fitness for all", Xi Long lung brings sports equipment to millions of households, and sports, health and happiness are widely spread.

As a company that has always been concerned about the health of the Chinese people, he once again called on everyone to join the national fitness team to enjoy the healthy and happy life of sports and entertainment.

"The company should not only produce sports products, but also advocate the concept of sports."

Lin Shui pan, President of Xi De Long company, said that the "National Fitness Program" is a natural fit with the corporate culture idea of health, happiness, life and fitness. It provides a sponsorship for the national action of "national fitness". It not only contributes to the national and national efforts, but also gains a good opportunity for enterprises to strengthen brand promotion and brand building.

BY2, a Singapore super girl who signed a contract with Xi De long, has also appeared at the signing site. They will also actively promote the campaign of "fitness for all."