The reporter learned from the 2010 Brand Strategy Conference of the company, according to the different connotation of the work and life of the business people, the product was divided into four series: business classics, business fashion, life leisure and life fitness, providing a solution for the whole shoe selection. At the same time, in the industry, the brand positioning of "China's business people's choice" was first put forward, and the brand value of the business people's "whole course shoes selection solution" was achieved.