Outdoor Products: First Round Of Private Equity Financing
Outdoor products are becoming a new field of capital concern.
Following the Pathfinder's successful landing on the growth enterprise market, the completion of Sanfo outdoor private financing and the official opening of Gome, the leading brand of domestic outdoor products
Kolumb
Recently completed the first round of private financing.
As an emerging industry, the domestic outdoor goods industry has maintained a rapid growth in the past.
According to the statistics of China Textile Association outdoor products branch (COCA), the retail sales of outdoor products increased by 48.9% in the past ten years, reaching nearly 5 billion of annual sales.
Kolumb (Chinese Name: Columbia step)
outdoors
Sports brand was founded in 2003. After seven years of efforts, it has developed into one of the leading outdoor sports brands in China.
The company has a sales network covering all the major cities in the country, with more than 300 sales terminals, providing consumers with a wide range of outdoor sports products including clothing, shoes, bags, tents, sleeping bags and so on.
The company set up a marketing and design center in Shanghai, set up a management headquarters in Fuzhou, and set up branches or offices in Beijing, Tianjin, Ji'nan, Shijiazhuang, Hangzhou, Chengdu, Xi'an and other tier cities.
The private-owned company is jointly invested by Shanghai Sheng Wan investment limited and Tianjin Sheng Wan investment partnership (limited partnership) to Fujian Colombian.
outdoors
Supplies Co., Ltd. to increase capital.
Wei Qinghua, general manager of Colombo, said: "this strategic cooperation with Sheng Wan is another milestone event after the management team has entered the stock market and has changed its name. It will play a positive and important role in promoting talent introduction, brand building and business development."
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