Chinese clothing is currently changing in the international market. enterprise It is also necessary to have a clear understanding so as to grasp the general trend in the adjustment of economic structure. At the same time, there is still blindness in domestic gradient transfer. In the coastal developed areas, the willingness to transfer industries is not strong, and there is much misgivings about the effect of transfer. The transfer behavior is mostly exploratory transfer rather than strategic deployment, resulting in low transfer quality and lack of initiative and stability in transfer. The mainland accepts the transfer area, the investment is in the front, the plan is later, the undertaking transfer lacks the long-term, clear goal and the goal, the service ability and the industry chain matching ability to the industry is relatively low.

Due to the relatively short development time, China's garment industry is relatively weak in the fields of technology, culture and business. industry Independent innovation consciousness and independent innovation ability are relatively weak. In addition, the industrial chain innovation mechanism lacks upstream and downstream linkage channels, which makes the industrial chain's support for the garment industry decline, and also improves the innovation cost of the garment industry. Clothing technology, management and other professional training and education are lagging behind, the latest, cutting-edge innovative ideas, science and technology, marketing management mode can not be quickly spread in the industry, dragging the pace of innovation in the apparel industry.

But with China Clothing industry The structural contradictions have been constantly adjusted, and the new development mode will certainly lead our garment industry to take a new road of development. We have seen this from many local brands in China. Clothing enterprises began to emphasize the marketing theory of "originality" and "differentiated market segmentation", and the designer brand promoted by enterprises will gradually rise. In the past, clothing industry belongs to the industry of "low investment, low risk, low return and low loss" in the eyes of investors. Now, as the garment industry develops maturing and the garment enterprises have stable profitability, our enterprises are beginning to enter the line of "international capital".

Nowadays, clothing consumption in China is facing the problem of cultural upgrading. With the change of lifestyle and consumption maturity of urban consumer groups, culture will rapidly become a new demand for consumers. Urban clothing market will be from material consumption to grade consumption, concept consumption and lifestyle consumption. The future "cultural needs" come from consumers. The brand culture of enterprises is to cater for consumption or moderately ahead of consumers. The future clothing market will inevitably function subdivision, grade subdivision and product segmentation. The emergence of the new territories means the emergence of new profit points, which will introduce a number of emerging brands and new business models.

The real high quality and low price "fast fashion" is getting closer to us. Many domestic brands represented by Lining have entered the "fast fashion" track. At the same time, from the international luxury brand to the "manual workshop", many online businesses have been opened up, from self brand official website to Taobao store. The Internet has become an integral part of the younger generation's life. The popularization and application of 3G technology and the convenience and reliability of online payment are more and more popular for online shopping. "Tailoring" and "manual sewing" have come back again 30 years ago. The difference is that today's "tailoring" is on the industrial production line, and "manual sewing" is integrated into the industrial production process. In particular, China's apparel industry also needs to improve its international position and discourse power in the aspects of international supply chain location, international brand influence, and leading international apparel technology.